Yahoo Local Partnership with Yellowpages.com

Yahoo Local & Yellowpages.com Partner for Local Advertising (source: Search Engine Journal) Yahoo Local and Yellowpages.com announced a partnership today that will give select clients of Yellowpages.com premium sponsored ad placements on search results generated...

PPC for Local Brick and Mortar?

With Google’s new Local Targeting features, it is possible for a small brick and mortar business with a website to achieve relevant internet traffic from within their local area. For some time now Google has allowed for ads to be country specific. Now not only can an...

Google looks local

Google is beta testing an extraordinary new tool, Google Local Search. The test is limited to sites from the United States but, if and when Google introduces this feature internationally, it could pose a serious challenge to the publishers of local Yellow Pages...