by denis | Mar 16, 2010 | Search
Dear Microsoft. While I value a wider selection brought on by competition, ever since you launched adCenter, your back-end has been plagued with troubles. I find it alarming that even after all this time, some basic fundamental usability issues are still not addressed...
by denis | Jan 6, 2010 | Search
It is not rare for me to come across issues when working with PPC platforms that really bug me, but usually I just keep to my self. There is one design flaw in particular at Microsoft adCenter however, that I felt I wanted to beef about briefly in hopes that someone...
by denis | May 25, 2009 | Search
Last week Microsoft announced a few updates to adCenter that anyone doing pay-per-click advertising should take a look at. Here is a quick summary created with snippets from the announcement: Better Targeting Options “Now you can apply customer targeting and...
by denis | Jul 14, 2008 | Search
Last year, Microsoft adCenter introduced changes to their Ad ranking system for advertising in the US. This represented a shift towards a more Quality Based Ranking system, along the lines of what Google AdWords and Yahoo’s Panama already have in place. It appears...
by denis | Jun 3, 2008 | Search
For a few years now Google has offered their AdWords advertisers an alternative to the online interface with AdWords Editor, a downloadable program offering additional functionality to make managing your campaigns just a little bit easier. Today at SMX Advanced, Kevin...