Akamai, which claims to route 20% of the Internet’s traffic through its platform, has used this data to create a very interesting real-time view of Internet usage for news, retail, and music. What I found most intriguing was another report that shows real-time Internet usage data; just drag a viewing box over specific sections of the world to see where the most Internet usage is occurring. It is interesting how these statistics mirror the regional traffic statistics for many of StepForth’s clientele.
Do you see correlations in this data and your site’s regional traffic statistics? Perhaps, just perhaps, you will find markets to advertise in that you hadn’t previously considered.
by Ross Dunn, CEO, StepForth SEO Services
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