Here is just a quick post recommending that you read the following interview with Brett Crosby at Web Analytics World. Brett is the Senior Manager of Google Analytics and he discusses the current status as well as the future of Google Analytics. Do you want to know more about how to track your statistics? Check out Google’s free Conversion University.
The free tool that it is Google Analytics offers some very tempting functionality for any webmasterand we currently use it as a secondary stats source but I still swear by ClickTracks. ClickTracks may be a paid solution but I find it very flexible and the reports are extremely easy to understand.