Request a Quotation
 
Gravatar
Wednesday, July 20th, 2005

Stats, Facts and Organic SEO

Everybody loves lists and statistics. From the annual Top100 movies of all time lists to the Top10 cities in which to live, even the simplest comparative studies can captivate people and inform pop-culture opinions. Folks use lists to prove points, gauge their own successes and get a reckoning on what’s going on around them. Read more…

Spiders make great geek pets, at least virtual ones do. Here at StepForth, we keep a couple spiders on our system to test sites, pages and documents in the hopes of learning more about the behaviours of common search engine spiders such as GoogleBot, Yahoo’s Slurp and MSNBot. Read more…

Gravatar
Wednesday, May 25th, 2005

Trouble at the ol' ODP

The Open Directory Project is the largest human edited directory of web sites and documents existing online at this time. While many search engines such as Google, Yahoo, Ask and MSN maintain larger databases of electronically spidered sites, the volunteer editors at the ODP read, sort and classify all submitted content before it is added to their search-database. Started in 1998 in reaction to difficulties webmasters had getting their content into Yahoo’s then human edited directory, the Open Directory Project was a simple and effective idea. Read more…

Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Speaking about click fraud to an investor conference in December, Google CFO George Reyes stated, “I think something has to be done about this really, really quickly, because I think, potentially, it threatens our business model.” Accounting for an estimated 5 – 15 percent of all PPC clicks (estimates differ by sector), click fraud is assumed to cost advertisers tens or even hundreds of millions of dollars per year. The problem has become so pervasive the April 7 edition of Wall Street Journal ran a front-page center column story titled, “In Click Fraud, Web Outfits Have A Costly Problem“. (subscription req.) Read more…

Is MSN better than Google? How does Ask Jeeves stack up against Yahoo? Which of the Big4 search firms produces the most relevant results? Those questions are difficult to answer as what is relevant to one searcher might not be particularly relevant to another. Search engines are the tools we use to thread the eye of the needles found in the universal haystack we know as the Net. Read more…

Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something those clients create. In the olden days it was all about placement, positioning and repetition. Elaborate campaigns involving radio, television and print would be conceived and executed with the goal of establishing a foothold for new products in the households of the nation or solidifying the stability of a pre-existing brand. Those olden days may be, like so ’80’s, in relation to the crazed new world that search brings however, humans being humans, the ideas of an older generation often remain the ones that play best on the Internet today. Read more…

Imagine this scenario. Too tired to cook after arriving home from a long day at work you call your local pizza shop to order two large pizzas and a bunch of soft drinks. You dial the number as usual and, instead of the familiar voice of Tony, the owner/pizza champion, a younger voice comes on the line. Read more…

Yahoo had a pretty good day yesterday.

Yahoo reported better than expected revenues in a first quarter report issued early yesterday. Yahoo’s earnings from January 1 to March 31 were $205 million, up from the $101 million they reported last year. Excluding money shared with search partners such as MSN, revenues were up almost 50% to $821 million.

Wall Street analysts had expected revenues around $797 million. When monies paid to search partners are included in Yahoo’s quarterly revenues, the number rises to $1.17 billion.

Yahoo has several revenue streams resulting from years of content development and numerous advertising programs. Paid-search in the form of contextually delivered ads makes up the greatest part of their income, responsible for about 45% of annual revenues.

Yahoo showed growth against every standard used to rate it. Domestic revenues in the US increased by 37% to $819 million from the $599 million reported last year. International revenues increased a dramatic 124% to $355 million from $159 million in early 2004. Yahoo Japan also posted record revenues last quarter, showing a 34% increase in revenues over the same period last year.

Search Engine Watch receives regular statistics on search engine usage from Neilson Net Ratings. Neilson Net Ratings gathers data from over one million Internet users in the United States with Neilson software installed on their home and work computers that records every site visited. Measuring three unique metrics, these stats provide a present and historic view of search engine usage. Read more…

Gravatar
Wednesday, March 16th, 2005

Gmail Going Live April 1st

According to dozens of Google-watchers, Google’s ad-driven email system, Gmail is slated to move from beta to live-status on Friday April 1st, one year after it was introduced to a limited number of testers. On its first day, many thought Gmail was an April Fool’s joke.

To establish the initial beta-test group, Google issued a number of initial invitations to a very small group of users that day. It also sent each of those users six invitations to send to friends who where also issued six invitations with their beta account. Gmail grew its potential test group by a factor of six every time it gave away a new beta-account. For the past two weeks, Google has been randomly inviting users of its search engine to sign up for Gmail accounts with a discreet link that appears for about 1 in 100 users. Read more…