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Bing is Microsoft’s Latest Name for Search

Bing, as announced today, is Microsoft’s latest variation of its search platform. The search engine is supposed to marry a myriad of search verticals to create a one-stop-shop for netizens. For example, according to this official introductory video the search...

adCenter Springs a New Bag of Tricks

Last week Microsoft announced a few updates to adCenter that anyone doing pay-per-click advertising should take a look at. Here is a quick summary created with snippets from the announcement: Better Targeting Options “Now you can apply customer targeting and...

Click Fraud Measurement Guidelines Finalized by IAB

Today the Internet Advertising Bureau (IAB) released version 1.0 of the guidelines for measuring click fraud. The guidelines were created with the aid of Yahoo, Microsoft and Google in order to ensure that all major search engines would back the finalized guidelines....

The Big 3 Search Engines Announce Helpful New Tag

Today at the SMX West conference, Google, Yahoo and Microsoft just announced a new tag that will have a major impact on reducing the amount of duplicate content issues found online and it will help website owners reclaim valuable link popularity. In this article...

Search Engine Market Share for November 2008

The latest figures are in over at Comscore, and as far as search market share is concerned, Google continues to increase its lead. It is never a surprise to see Google leading the pack, its been this way for several years, and it will remain this way for years to...