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There have been a great deal of news since last week’s issue on the advent of Google’s controversial Gmail system created to compete with Yahoo! Mail and MSN’s Hotmail. The news can be summarized quickly; upheaval.

Here are some examples of what has occurred since our last newsletter (April 7):
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Search engines work on word and character association. That’s a fairly obvious simplification of how an extremely complex algorithm can detect a topic or theme from a 2 – 5 word search string and deliver a list of websites having something to do with that subject. Words are powerful in any language but English is the unofficial universal language of the web and English is a very imprecise language. Read more…

Last week I wrote about how we plan out our search engine placement campaigns. The past few months have been an interesting time in the world of search engine marketing but now the dust seems to be settling. Google has appeared relativity stable for the past month and the SEM world now has a better handle on the submission fees introduced by Yahoo two weeks ago. Now that we have survived the changes and absorbed an extraordinary amount of information we need to adapt to the new basic steps required to achieve the Top Placements on Google and Yahoo, the two most important places to place. There are a few new basic rules webmasters and search engine optimizers need to know and a number of old-rules that remain important. There are a few new techniques that may cost client’s money if you choose to pursue them. There are also a number of new loopholes worth looking at, some of which might save you or your clients a great deal of money. Read more…

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Friday, March 19th, 2004

Google looks local

Google is beta testing an extraordinary new tool, Google Local Search. The test is limited to sites from the United States but, if and when Google introduces this feature internationally, it could pose a serious challenge to the publishers of local Yellow Pages directories.

Results from Google Local Search are divided into three column. The first shows the name and phone number of listings. The second column shows the street address. The third column is the most interesting as it displays the website the listing was culled from along with a link to related sites. As a Canadian and a child of the 1980′s, one of the only US zip codes I know by heart is “90210″. As a 14 hour a day IT worker, one of the most important uses of the Yellow Pages is finding a good pizza delivery. Combining the two produced this list.

At some point or another we have all heard the old adage, “Don’t put all your eggs in one basket.” Until very recently site owners, webmasters, SEO’s, and pretty much anyone who had anything to do with the Internet was concerned with marketing on one property: Google. Read more…

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Tuesday, March 16th, 2004

Changes Afoot

Moments ago our PPC Expert, Scott Van Achte caught a quick preview of the latest Google rankings; it appears there is a serious Google Dance happening at this very moment. We noticed drastic differences in backlinks (link popularity) and placements. In our case, our links popped from 220 to over 750 in mere moments but then they were back to 220 a few minutes later.

It is clear that Google is updating their datacenters so brace yourself for a new round of havoc… lets hope this one is spam-free.

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Friday, March 12th, 2004

Something's Happening at Google

Check out Google’s directory against the page rank numbers delivered by the Google ToolBar. Something is happening at Google and we should see the effects in the coming days.

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Friday, March 12th, 2004

High PageRank Links

We all know that incoming links are an important part of any search engine placement strategy. Exchanging reciprocal links is one of the easiest ways to attain links to your website from other webmasters and there are many sites out there willing to exchange links with you. That said, not all of them are valuable links that will benefit you – so where do you find them? Read more…

ZNet writer Stephanie Olsen has uncovered a terribly interesting story. Why do you think Yahoo spent so much money buying AltaVista, AlltheWeb and Inktomi if it is simply going to develop its own search engine with its own database? For the intellectual properties associated with the patents their acquisitions hold. Read more…

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Thursday, February 26th, 2004

New Trends in Search Engines and SEO

The past year has been one of major transition in the search engine industry. Changes to the landscape have been enormous with mergers, acquisitions, and the easing of several formerly big-players out of the sector or, in the case of AltaVista, Lycos and LookSmart, into the minor leagues. We’ve seen new technologies and revenue models being tested by search firms, along with fresh promises of personalized ad-delivery through contextual placement. While there is no end in sight for changes in this evolving medium, this is a good time to examine the impact of such upheaval on the state of website marketing and search engine placement. Read more…