Google Releases Adwords Optimizer

The Google Adwords team released a new beta tool that will allow Adwords users to test and track the success of their PPC landing pages. Called Adwords Website Optimizer this new tool is not widely open to the public quite yet but you can apply to become a beta...

Danny Sullivan Signs on for SES Through 2007

It was Christmas yesterday for the SEO community as Incisive Media announced that an arrangement with Danny Sullivan was announced to continue arranging the Search Engine Strategies Conferences through 2007. At this time there is no indication that Danny is going to...

Indian-Only Search Engine Guruji Launched

It is widely known that the Indian economy is booming and as a testament to this fact a new search engine providing entirely Indian based content has recently launched: Guruji.com . The design of Guruji is very nostalgic of Google’s early days; clean, simple, no...

Yahoo!’s Site Explorer Gets Tweaked

Last week Yahoo! posted that they had launched a few updates to their Site Explorer tool in response to user feedback. Here is a list of the updates: Authentication filenames have been reduced to 27 characters in response to users who stated they were far too long....

Yahoo Structure Updates Coming Soon

Yahoo will be introducing the new sponsored search soon and with it Yahoo wants their advertisers to know about a few structural changes about to take place. In their latest monthly edition of “On Target”, Yahoo noted a few key points advertisers should...

Yahoo on the Mobile Web

Yahoo announced this morning their beta launch of sponsored search results on their mobile web service in the US and UK. This will allow Yahoo! Advertisers to reach searchers on their cell phones and other mobile devices. The beta launch will allow a select group of...