For a short time last week, both MSN and Yahoo were displaying results drawn from Inktomi. MSN continues to use results directly from the Inktomi database but it appears that Yahoo has reverted back to results from Google, for the time being. Last Thursday (Jan. 15), MSN dropped results from LookSmart and went pure Inktomi. Yahoo, on the other hand, has announced that by the end of March, they too will have switched over completely from Google to Inktomi generated results. In the meantime, Yahoo seems to be experimenting with results from Inktomi by bleeding them in at different times and in different locations.
Beginning today, more than a dozen Web sites, including MSN, ESPN, Lycos and iVillage, will run full-motion video commercials from Pepsi, AT&T, Honda, Vonage and Warner Brothers, in a six-week test that some analysts and online executives say could herald the start of a new era of Internet advertising. While the ads will allow viewers to close the window displaying the 30-second spots, Internet commercials may well herald a new era in online advertising. Chances are, online-video advertisements will be treated the same way folks treat TV commercials. At least geeks will have more time to eat properly from now on.
We’ve all known today was coming, the day MSN drops LookSmart listings in favour of listings from Inktomi. We are starting to see Inktomi listings appearing on MSN. Inktomi is owned by Yahoo! and will also be delivering results to Yahoo! in the coming months. Between MSN and Yahoo!, Inktomi has just become more important than Google as the major traffic driver on the web.
We knew the Google-slayer was coming in the future… With Google’s recent upsets, it appears the future is happening now.
It is obvious the holidays are long over. While it is only the beginning of the third week of 2004, the ongoing battle between Google and Yahoo has heated up and is the most interesting subject in the search industry. Rumours about Google and Yahoo are abundant in the tech section of newspapers, in IT newsletters (the better ones anyway), daily articles and discussion forums. Behind those rumours stand literally tens of millions of hard-working people desperate to know which directions the industry will be going in over the next twelve months. Nobody wants another Christmas surprise like the one delivered by Google in 2003 and, given the sudden perception of volatility in the industry and the overall economy, nobody wants to make poor bets with their limited marketing budgets. As the gathering of as much information as possible allows advertisers, consumers and small businesses to make relativity informed decisions, it is in everyone’s best interests to share as much information as possible. The search engine world went through monumental changes last year and looks as if it will go through even more this year. With 2004 being labeled the “year of search”, a quick look at some of the anticipated changes is in order. Read more…
Yahoo! has begun an intense advertising campaign for its newest service, Yahoo! YellowPages. Companies can list their business contact information on this new feature at a fraction of the cost of a traditional print Yellow Pages listing. The folks at Yahoo! believe they have a sure bet on their hands and they are likely correct. A quick poll in the StepForth office shows that 100% of the staff turn to the Internet before pulling out the phone directory when looking for local services and delivery food, likely because it is easier to find a computer in most of our homes then it is to find the phone book.
The following is an interview I had with Garrett French, Editor of WebProNews.com. The article is focused on the nuances of the Inktomi Database. Enjoy!
You can find this article at the following WebProNews Forum URL:
Garry Grant, CEO of SEO Inc. replied to Lee Roberts, The Web Doctor when he asked about using StepForth’s copyrighted content (see Jan 8th, 11:18 AM Post for background info):
Thanks for bringing this to my attention. I have no clue who is copying from who but this was written by our PR firm. I am going to remove the info as there is no way to confirm or deny what transpired.
Do you find it as odd as we do that a PR Firm is writing the articles under Garry Grant’s name? Or even more odd that the PR Firm is taking content from StepForth’s newsletter or web site?
I don’t know about you but I believe in writing my articles myself.
Oh and again, if you have any doubt as to who wrote this article click here to see a search for what the world other than SEO Inc. thinks.
What do you think? Tell us at firstname.lastname@example.org
On December 5th 2003, Search Engine Optimization Inc. published and broadcast a newsletter in which the second article bore a striking resemblance to one of ours. Read more…
2003 was a watershed year in the search engine industry. Not only was it the year of mergers and acquisitions, it was also the year that the media, business and financial sectors really took notice. It was a very busy year for the SEO sector as well, perhaps marking the maturity of the optimization industry. With so much action and so many changes, one almost required a scorecard to keep up. By the end of 2003 the search world looked remarkably different than it did at the beginning. Some firms were big winners while others were huge losers. Here’s our list to kick off the new year. Read more…