Thursday, January 15th, 2004

Yahoo! YellowPages

Yahoo! has begun an intense advertising campaign for its newest service, Yahoo! YellowPages. Companies can list their business contact information on this new feature at a fraction of the cost of a traditional print Yellow Pages listing. The folks at Yahoo! believe they have a sure bet on their hands and they are likely correct. A quick poll in the StepForth office shows that 100% of the staff turn to the Internet before pulling out the phone directory when looking for local services and delivery food, likely because it is easier to find a computer in most of our homes then it is to find the phone book.

StepForth's WebProNews Profile The following is an interview I had with Garrett French, Editor of The article is focused on the nuances of the Inktomi Database. Enjoy!

You can find this article at the following WebProNews Forum URL: (at the bottom of the page) Read more…

The duplicated article was pulled from, however, Google remembers:

The Google Cached Copy – Live Version

Now since this cache is not likely to stick around either, here is a downloadable version of the Google Cache in PDF format – Archive Version

Garry Grant, CEO of SEO Inc. replied to Lee Roberts, The Web Doctor when he asked about using StepForth’s copyrighted content (see Jan 8th, 11:18 AM Post for background info):

Thanks for bringing this to my attention. I have no clue who is copying from who but this was written by our PR firm. I am going to remove the info as there is no way to confirm or deny what transpired.

Do you find it as odd as we do that a PR Firm is writing the articles under Garry Grant’s name? Or even more odd that the PR Firm is taking content from StepForth’s newsletter or web site?

I don’t know about you but I believe in writing my articles myself.

Oh and again, if you have any doubt as to who wrote this article click here to see a search for what the world other than SEO Inc. thinks.

What do you think? Tell us at

On December 5th 2003, Search Engine Optimization Inc. published and broadcast a newsletter in which the second article bore a striking resemblance to one of ours. Read more…

2003 was a watershed year in the search engine industry. Not only was it the year of mergers and acquisitions, it was also the year that the media, business and financial sectors really took notice. It was a very busy year for the SEO sector as well, perhaps marking the maturity of the optimization industry. With so much action and so many changes, one almost required a scorecard to keep up. By the end of 2003 the search world looked remarkably different than it did at the beginning. Some firms were big winners while others were huge losers. Here’s our list to kick off the new year. Read more…

Link building is about to become a lot more important, and a lot more difficult if the current reigning theory/analysis of Google’s new algorithm is correct. Earlier this week, the CEO of India based SEORANK, Atul Gupta, published a brilliant analysis of Google’s new algorithm. We are experimenting with some of his findings but, for the most part, we think Gupta’s analysis is very accurate. To make a long analysis short, the article basically states that Google is now using two unique algorithms to measure the relevancy of incoming links to a website. Gupta theorizes that Google is just now introducing an algorithm known as Hilltop which appears to be blended with the Florida algorithm. The new algo measures incoming links in a very different way than the older PageRank algorithm did.

Wednesday, January 7th, 2004


Yahoo! CEO Terry Semel had a lot to celebrate this new year and he appears to be happy to talk about it. On Monday, at the Smith Barney Citigroup Entertainment, Media and Telecommunications Conference in Phoenix, Semel spoke of the new directions he anticipates Yahoo! taking in 2004. The biggest change for Yahoo! will be a switch in where search results are drawn from. Currently, Yahoo! receives results from Google. Sometime this year Yahoo! will (99% likely) begin drawing results from their in house search database, Inktomi. Semel also noted Yahoo!’s rapid growth over the past two years with the introduction of paid services such as Yahoo! shopping sites and music distribution. Yahoo! now boasts over 5Million paying users, up from zero two years ago. A large portion of these paying users come from the partnership between Yahoo! and SBC Communications to bundle Yahoo content into SBC’s DSL subscriptions. Yahoo! is currently the front runner in the search engine business war and has been brilliantly placed to take advantage of the emerging trends of contextual advertising and the rapid growth of e-commerce.

Wednesday, January 7th, 2004


With Yahoo!’s pending switch from Google (free-listings) to Inktomi (paid-inclusion), website owners with high Google rankings will see the number of visits to their sites drop dramatically as Yahoo! drives about 30 – 35% of all search traffic. Inktomi is also the primary supplier of results for MSN, the third largest search tool. We are predicting that the bulk of search traffic will come from the Inktomi database, starting sometime around March or April. This likely spells the demise of free-inclusion as Inktomi’s popularity will increase and Google will need to plug a sudden and likely massive revenue hole. While Google has traditionally spurned paid-inclusion, Yahoo!’s adoption of Inktomi results and the pressures stemming from going public through the anticipated IPO might move Google’s management towards the paid-inclusion spectrum.

Wednesday, January 7th, 2004

Google coming back!

It looks as if Google is starting to show standards again. We have seen relative stability in the search engine return pages and a fairly massive decline in SPAM listings. We expect a full update by this time next week so stay tuned.