The Ciao shopping and price comparison sites, operating in seven European countries and languages, will now be the property of Microsoft. This follows the deal reached between the software giant and Greenfield Online, operator of Ciao, for $486 Million.
Ciao allows users to create lists of their favorite items, rate products, and provide feedback. Microsoft plans to incorporate Ciao into its Live Search portal in Europe.
Microsoft’s VP for consumer and online products, John Mangelaars, said in a statement: “Integrating Ciao’s capabilities into Live Search will provide a strong launch pad for our commercial search offer in Europe and enhance our e-commerce offering on MSN,”