The Google Adwords team released a new beta tool that will allow Adwords users to test and track the success of their PPC landing pages. Called Adwords Website Optimizer this new tool is not widely open to the public quite yet but you can apply to become a beta tester.
As with most Google applications I find this program to be very straight forward and clever. The concept allows for users to create a single landing page, implement Adwords Optimizer code, then configure different variations of the page from within the Optimizer (changing the title, picture, content… anything). Each variation will be served up to Google viewers who click on the advertiser’s PPC listing and then the actions that the viewer takes will be tracked to calculate the effectiveness of the landing page in comparison to the other versions. Reports are provided along with some very straight forward statistics to make it simple for the average Adwords user to use the system successfully.
Time will tell just how well received this free service will become but I am betting it will be a powerful addition to the Adwords toolchest. In fact I would be surprised if MSN and Yahoo are not already playing catch up.
Check out the Adwords Optimizer demo here or sign up for the Beta test.