by denis | May 20, 2005 | Search
The Butler is growing bigger again. This morning, Ask Jeeves announced the acquisition of the Excite European network from Italy’s Tiscali SpA., giving Ask open access to the rapidly expanding European search market. “This deal is a next step in Ask...
by Jim Hedger | May 18, 2005 | Tips
Working out a marketing plan for new and evolving websites is a bit more complicated than it used to be. There are a few new things to be considered before embarking on a search marketing campaign than in previous years. Search marketing has become more important and...
by Jim Hedger | May 13, 2005 | Tips
Click Fraud is the greatest threat to the rapid growth of the paid-search marketing sector. Speaking about click fraud to an investor conference in December, Google CFO George Reyes stated, “I think something has to be done about this really, really quickly,...
by denis | May 11, 2005 | Tools
Is MSN better than Google? How does Ask Jeeves stack up against Yahoo? Which of the Big4 search firms produces the most relevant results? Those questions are difficult to answer as what is relevant to one searcher might not be particularly relevant to another. Search...
by Jim Hedger | May 11, 2005 | Social
Search Engine Marketing is a sensible vocation. Driven by many of the same basic tenets that inform the traditional marketing sector, the goal is to be sure one’s clients’ products are among the first people think of when looking for that certain something...
