The StepForth Web Marketing Blog
Informing on SEO, SEM, and PPC since 2001
The Evolving Role of an SEO in the AI Era
More and more, I'm seeing fundamental changes in the role of an SEO and what we need to provide to our clients… and it isn't getting any easier for them or us. More specifically, I'm going to focus on SEO consulting (including regular hands-on optimization), since...
Redirects: Permanent 301 vs. Temporary 302
These days, as more and more companies come to the conclusion that their 1990's built websites with the animated gifs, static backgrounds, and auto-playing midi files have seen their prime, they begin to enter into a world of redesign. While creating these new...
Top Medical Marketing and Media Strategies for Healthcare Providers
Medical marketing has changed along with the policy and technological improvements in healthcare. Pro-modern healthcare legislative measures were implemented to meet the growing demands for healthcare. And thanks to technology, people now have better access to...
Maximize Your Google My Business Listing with New Features in 2019
Google has rolled out multiple updates this year including Google My Business new features for local businesses. The latest updates for Google My Business were officially announced on June 20. According to Google, Google My Business has helped more than 150 million...
Get More Patients: Healthcare Marketing Strategies That Work
Working in the competitive healthcare industry is already difficult on its own. But for medical professionals who have businesses to run and staff to lead, it could be doubly challenging. Managing your private practice requires not only years (or decades) of medical...
Marketing a Doctor’s Office: 10 Best Secrets for Success
What is your best medical marketing strategy for your doctor's office? As with many other industries, the healthcare sector has seen a lot of significant changes in recent years. Industry trends continue to shift to reflect the changing behaviors of patients and...
6 Ways to Develop Your Facebook Marketing Strategy in 2019
How’s your Facebook marketing strategy in 2019 going? If your brand has been marketing on Facebook for a few years now, you must have noticed the changes that the platform has implemented for business pages throughout the years. For instance, Facebook’s major...
How to Create a Social Media Strategy for Your Brand
Social media marketing is undoubtedly integral to your business’ success. Social media is a great place to reach and engage your potential and existing customers. But with countless brands and businesses doing the same thing, how will you compete? This is where an...
6 Ways to Create a Landing Page That Converts
Landing pages are popular in the digital marketing space. These special pages serve a variety of purposes and are used by businesses and brands to achieve specific, short-term marketing goals. A landing page contains special content that encourages visitors to take a...
Long Form vs Short Form Content: Does Word Count Really Matter?
Producing high quality content is a vital part of every company’s content marketing efforts. Whether you’re looking to launch a new business or aiming to expand your audience reach for an established brand, you have to come up with a plan that utilizes the power of...
Part 1: So You’re Ready for a New Website?
So you are ready for a new website? Before you choose a web design company, there are a few things to consider. Take a few minutes and really understand what the intention of your site is. Some examples would be to buy or sell, inform, etc. Different companies have...
The 5 Most Crucial Website Design Tips
Creating a website that is clear, concise and relays the correct messaging to your clients is not an easy task. Here are 5 design elements that will help you create a perfectly cohesive website.
The Elements of Effective Content
Writing high-quality content plays an important role in marketing your business; however, the design and layout is just as important to leave a lasting impression online. There is no secret formula to creating a fully packaged article, but here are several tips on...
Optimizing Your Writing Schedule For Your Business
Finding time to write or to organize outsourced written content takes a little trial and error because everyone works differently. Saying that, it is crucial to commit to producing content to remain competitive online. Once you find the best practices that suit your...
What Is an Email Drip Campaign?
Email drip campaigns are one of the most useful ways to market to your new and current audience. Having an email list can make or break a business. An email drip campaign is a marketing automation tool where emails are attached to triggers. An example of a trigger can...
How to Make the Most of Social Media with Only a Few Minutes a Day
How much time do you think about growing your social media following? Chances are you think about it often. When running your business, social media is often too far down your to-do list that you never get an opportunity to work on it. This article offers 5 easy tips...
The Subtle Art of Branding
Creating engaging branding is not easy to do, so often it falls flat. Branding is one of the first things people see when engaging with your business. As much as we don’t like to say it, ‘image’ can be everything especially if a potential client doesn’t ‘know’ you....
A Single Snapshot: What You Should Know About GDPR
You have most likely heard the term GDPR, but what is it exactly? On May 25th, 2018, the General Data Protection Regulation (GDPR) came into practice. This act protects data of EU individuals - legislation is introducing a number of new legal concepts stated by GDPR...