My 3 part series on how to optimize for google (part 1, part 2, part 3) were recently published over at SiteProNews, and I have been seeing a number of people commenting and asking questions. Here is a post to address all the comments thus far.

A question begins here Do you think the keyword density formula will change soon?

A: The Keyword Density factor changes all the time. This is something that used to play a big role with rankings, and now is quite subtle. I find that for most phrases, if you check the top 20 or 30, and analyze the density for a given phrase (as well as where it is located (titles, h tags, etc), you will often find a common thread or pattern. Many times, following that pattern will help your rankings out.

A question begins hereIt was stated by John, that a 301 redirect is great for transferring to a new domain, what are your thoughts on this?

A: When it comes to 301 redirects, if you need to change your domain, often times your rankings will follow. If I have a site with top rankings however, unless a domain change is essential, I would avoid it. I would not personally recommend changing the domain just to get a few keyword’s in it if you already have good rankings. BUT the 301 is essential if you do the switch.

A question begins hereRegarding synonyms, while finding related words in Google, they are not the same as in Is there an update from Google about accepting words from as same in ~ operator?

A: focuses more on the official language, where as Google plays by more of its own rules. For instance, “travel” is not technically a synonym for “hotels”, yet in Google’s eyes it is related. For the purposes of SEO, I would go by what Google believes to be related.

A question begins hereI cannot seem to advance from a “0? Google page rank…
A: Don’t focus too much on Google Page Rank, it is, well, largely meaningless. BUT if you do want to work on increasing it, the #1 best thing you can do is increase your quality inbound links.

If you have any questions about the 3 part “How to Optimize for Google” series, please drop us a comment and I will be more than happy to answer you!