Last Wednesday Google released the results of a survey they conducted on the Valentine’s Day shopping habits of 2214 adults. Here is an excerpt of the most interesting data for retailers:
Highlights From Survey Results:
Among U.S. adults who typically buy Valentine’s Day gifts:
- 50% indicated that they purchase multiple Valentine’s Day gifts.
- Although men and women (both 71%) are equally likely to typically buy at least one Valentine’s Day gift, women (56%) are more likely than men (44%) to buy multiple gifts.
- 55% of men indicated that they plan to buy for spouse, compared with 44% of women.
- These adults are more likely to buy Valentine’s Day gifts for their pets (6%) than their fathers (5%) or grandfathers (1%).
- Women (83%) are more likely than men (74%) to indicate that they typically buy a Valentine’s Day gift for at least one family member.
- 41% indicated that they plan to purchase from more than one store/website this Valentine’s Day.
- 11% indicated that they typically spend $10 or less. On average, U.S. adults spend about $70 in total on Valentine’s Day gifts.
Among U.S. adults who typically buy Valentine’s Day gifts for a significant other:
- Men (50%) are more likely than women (37%) to indicate typically buying multiple Valentine’s Day gifts for a significant other.
The purpose of the survey was to pitch the benefits of being found on Google Checkout but either way the information is intriguing.
