How to Optimize for Ask

Ask’s portion of the search market is a mere 4.3% (src. Hitwise) so it is understandable that optimizing for Ask is a low priority in the eyes of many webmasters. That said, despite the company’s rather infamous advertising campaigns Ask has some incredible and unique...

15% Discount on WordTracker – Compliments of StepForth

Wordtracker is a fantastic tool for researching keywords to prepare for an optimization campaign OR to compile an unbeatable list of top searched phrases for your pay-per-click campaign. To that end, we would like to offer you a fantastic deal: 15% off a subscription...

How to Optimize for MSN

Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine. Now it is time to pick on the third most used search property – MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at...

How to Optimize for MSN

Last week I discussed the best tactics for achieving rankings in Yahoo, the web’s number 2 most popular search engine. Now it is time to pick on the third most used search property – MSN, which has 6.6% of the search market (src: Hitwise) and is currently found at...

Keyword Research for PPC

Introduction Back in July I wrote about keyword research for SEO. Although researching keywords for SEO is similar to that for PPC there still are many core differences. In many cases using the generic targets with high searches can be very costly in the world of PPC....