Web Marketing Knowledge Base
Search Engine Optimization Tutorials
The following SEO tutorials and articles consist of those that are either recently added, recently updated or have maintained their relevance in todays web marketing landscape.
- Guide to Core Web Vitals
- Understanding Redirects: Permanent 301 versus Temporary 302
A StepForth SEO Tutorial – What are these redirects? What does a 302 redirect do? Scott Van Achte, StepForth’s Senior SEO explains how to properly use these critical SEO tools and how they can save your rankings from dropping.
- How to Maintain Search Engine Rankings After a Website Redesign
A StepForth SEO Tutorial – Redesigning a website can have huge implications on search engine rankings. Read this tutorial to find out how you can mitigate the negative impact of your transition.
- How to Troubleshoot Dropped Search Engine Rankings
A StepForth SEO Tutorial Discover why your search engine rankings have dropped and what to do about it.
- How to Redirect Traffic from an Old Domain to a New Domain
A StepForth SEO Tutorial
- How to rescue link popularity you already have with a 301 redirect
A StepForth SEO Tutorial
- Do it Yourself Social Media Marketing
A StepForth Social Media Whitepaper – An introduction to each of the major social media categories and how to use them to market your online brand(s).
- 15 Shades of SEO Spam
A StepForth SEO Tutorial – Discover the various types of Spam prevalent online and make sure NOT to use any of these tactics if you want to ensure a healthy and reliable search engine ranking. If you are using any of these tactics please contact us and we will help you remedy the situation.
Older But Relevant SEO Tutorials
At StepForth we are working hard to not only take good care of our clients, but to also take good care of ourselves. As a result, the following articles are slated for a refresh to bring them more up to date with today’s standards.
The content found in these articles still holes a lot of merit today. These tutorials may have some out dated references or techniques but the bones still hold true. In the very hear future you can expect to find these articles fully refreshed for the modern SEO world and move dup to our Active Tutorials section.
- Why Strategic Writing is Critical to SEO and Conversions
- How Glossaries and FAQs Can Improve Search Engine Rankings
A StepForth SEO Tutorial – The power of Glossaries and FAQs in SEO are so often underestimated. This tutorial will show you how to make better use of these valuable resources. This article was nominated for a SEMMY Award in 2008.
- Is Your Website Search Engine Friendly? Your Personal Checklist
A StepForth SEO Tutorial – If your website is not performing on the search engines as well as you had hoped, the reason may be a simple one. With this carefully prepared checklist you may find the problem along with a simple fix.
At StepForth we believe in the historical value of content and the ability to reference old techniques and strategies. The following tutorials in this section are dated and have less value in todays world of SEO but do offer a window into our past and as such we have decided to leave them referenced here.
- How to Setup Google Authorship: The Unofficial Manual
Google Authorship was a fantastic idea by Google but unfortunately they pulled the plug on this entire concept several years ago.
- How to Redirect Mobile Phones and Handhelds to Your Mobile Website
A StepForth Tutorial – While having the correct version of your site appear on Mobile and Desktop is still very important, the techniques in this archived article are eclipsed by the way responsive sites now handle this situation.