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Wednesday, July 11th, 2007

Ready.Mobi Releases Major Upgrade

Today James Pearce at .Mobi announced that their mobile website review tool (ready.mobi) has been upgraded to offer a site wide mobile-ready analysis. Previously users could only verify their site’s mobile page compatibility one page at a time so this upgrade is indeed newsworthy. Read more…

Russell Shaw over at ZDNet caught a new Google patent filed today revealing their potential plans for mobile search.

I must stress ‘potential plans’ because you just never know if they will follow this roadmap exactly. Now with my caution stated, I DO believe this patent is a good indicator of their future plans simply because it includes many of the options already present in the recently launched Ask Mobile GPS service. Furthermore, unless I missed something fundamental, everything I read was relatively expected and necessary for the proper functionality of local search on mobile phones.

That said, the patent application is detailed and has many great images to drive the point home. Since most commercial websites are bound to have a mobile website (or a compatible one) in 5 years or less this patent may be worth a moment of your time.

This week the search world has been rampant with news of buyouts and related rumors. Here is a snapshot of the events of interest:

  1. The Dow Jones is up for sale and rumors started by a connected analyst state that Google may be interested. I say “don’t hold your breath.” This is likely a tall tale. Here is another article from Bloomberg: “Dow Jones Holders Say Murdoch Bid May Trigger Auction (Update4)Read more…

In reference to my article “Mobile Search Site Creation and Optimization – Part 1” Vance Hedderal, Director of Public Relations at .mobi explains why he thinks the .mobi extension should be used instead of a mobile subdomain (i.e. yoursite.mobi vs. mobile.yoursite.com) Read more…

Written by Ross Dunn, CEO, StepForth SEO Services

Credits: (Continued from Part 1)
The following is Part 2 of the coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing. Read more…

The following is coverage of the Search Engine Strategies (SES) New York presentation called “Mobile Search Optimization” by Cindy Krum of Blue Moon Works, Gregory Markel, President of Infuse Creative LLC and Rachel Pasqua, Director of Mobile Marketing at iCrossing.

This presentation provided a fascinating glimpse into the young realm of mobile site creation, compliance and optimization. I have a lot of information to work with here so to make this article a little more digestible I have broken it into two parts; one is the site creation and the second is the site optimization. Read more…

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Thursday, January 4th, 2007

StepForth’s Predictions for 2007

Another New Years has come and gone and over the past few weeks search industry professionals have been releasing their search market predictions for 2007. I have steered clear of reading them because it is time for me to write down StepForth’s predictions and the last thing I want to worry about is duplication. Without further adieu, here are the predictions my staff and I put together for 2007. Read more…

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Wednesday, December 13th, 2006

Stake Your Claim on the Mobile Web

With the Internet growing so rapidly do you ever wonder if you are missing a new trend or technology that could boost your bottom line? Well, there just happens to be a piece of the Internet that I bet you haven’t made the leap to yet and it is going to be BIG. This new space is mobile search and mobile Internet surfing. Read more…

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Wednesday, November 8th, 2006

Future Evolution of Search

The search engine world never rests. As online marketing professionals discover new ways to obtain top rankings the algorithms evolve right along side. There are two primary reasons behind the updating of ranking algorithms. To increase the quality and relevancy of the results, and to decrease the many page of online spam. Read more…

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Friday, October 6th, 2006

Yahoo on the Mobile Web

Yahoo announced this morning their beta launch of sponsored search results on their mobile web service in the US and UK. This will allow Yahoo! Advertisers to reach searchers on their cell phones and other mobile devices.

The beta launch will allow a select group of advertisers to post their sponsored ads to the mobile marketplace. While this service is not yet available to the general business person, it is certainly a step in that direction.

Ads will allow you to direct consumers to either a mobile landing page, courtesy of Yahoo which can display your company info and phone number, or to a mobile site of your own.

Yahoo already has a Mobile Web service available throughout the US and UK with a browser-based service designed specifically for the mobile market. Incorporation of paid ads seems like a natural progression. For more information on Yahoo Mobile visit http://searchmarketing.yahoo.com/mobile