1. Competitor Analysis
Competitor analysis is the first of the 6 steps to web marketing success
because understanding how your competitor’s have succeeded online can
help you avoid the costly trial and error of testing strategies that do not
work. After we disassemble your competition’s web marketing we will
outline in clear detail what they have done right to be worthy of
your scrutiny.
This intelligence will play a critical role in creating the custom web
strategy that will serve as your map to online success.
2. Website Audit
After deconstructing your competitor’s web marketing techniques
(Step 1) we need to become intimately aware of the current state
of optimization for your web site and where it needs to be
improved for future marketing.
Upon completion of the website audit we will have a significantly
clearer picture of the current status of your website and another step
closer to creating the ultimate Custom Web Strategy (Step 4).
3. Web Marketing Review
Step 2 provided us with a grasp of your website’s marketing
readiness and effectiveness. The purpose of the Web Marketing
Review is to evaluate every type of web marketing you have done
and are doing now for your web site. This information will complete
the picture of your current web marketing profile. Once we complete
this 3rd step of the 6 Step Plan we will have all we need to create
a powerful web strategy for you.
4. Custom Web Strategy
The data accumulated in Steps 1 through 3 will be used to formulate
a clear and concise Custom Web Strategy that will act as a blueprint
to provide powerful short term and long term results. Note: Where
it appears work is being repeated from Steps 1 through 3 it is
actually just placement and (possibly) refinement of the findings for
the purpose of a final holistic strategy.
5. Web Site Optimization
Now it is time to implement the list of web site optimization
solutions the Custom Web Strategy clearly outlines. The solutions
will provide some or all of the following benefits:
- Increased search engine rankings,
- Increased return on investment from visitors,
- Improved visitor tracking and reporting,
- Improved access for search engines to previously inaccessible areas of your website.
6. Reputation Enhancement
The sixth step is called Reputation Enhancement because a strong reputation
is key to building and sustaining a successful online presence. At this stage you
get to implement the reputation-building marketing initiatives that were
carefully prepared in the Custom Web Strategy (Step 4). For example:
- Engage in social media to establish expertise in your niche and build brand awareness
- Regular creation of optimized content
- Participation in industry forums to offer your expertise
- Guest writing on industry blogs
- Reputation management
Your company's products or services could be the first story on the first page of an international newspaper that your target market reads.
Welcome to the reality of #1natural search engine rankings.
Read on to find out how natural search engine optimization services can make your goals a reality.
Our experienced marketing team will do what it takes to create a leveraged, cost and time effective social media strategy customized for your company's needs.
We know social media isn't for everyone and even if it is clear your company should be there, you likely don't have the time to manage it. That is why we have the resources and talent to do it all for you or train new/in-house staff to do it for you.
Our PPC Specialist will first
carefully audit your campaigns
in order to determine what is
and what is not working.
After diagnosing the health of
your campaigns we will apply
our findings and manage the
campaigns to provide you
with the best return on your
advertising dollars.
Our web site SEO audit is
designed to identify a way to
further optimize your web site
for search engines without
sacrificing the quality of your
web site.
StepForth will show you what
your competitors are doing right and we will create a plan to beat them at their own game.
#1 just requires a little guidance;
and that's when search engine
marketing consulting comes in.
From The Blog...
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By: Scott Van Achte on 01. Feb, 2013
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By: Ross Dunn on 30. Jan, 2013
