Website Analysis Knowledge Base
Website Analysis Knowledge Base
Issues in Analytics :: Overcoming Common Problems
Tutorials :: Videos and Webinars
Resources :: Sites, Blogs, Software and Tools
Books :: Worthwhile Reads
Articles :: User Characterization
Conferences and Courses
StepForth Web Marketing offers comprehensive web site analytics services. For more information please see our Web Site Analytics Section.
Issues in Analytics :: Overcoming Common Problems
- Copy Profiles in Google Analytics
- One of my website profiles is not displaying data
- Hacks & Downloads These Google Analytics hacks and downloads have been documented either as posts in the GA Hacks category or is part of the book Advanced Web Metrics with Google Analytics. Scripts for ga.js: and for urchin.js (legacy code) are provided.
- Miva Merchant
~Google Analytics Miva Merchant 5.5
~Gilligan’s Google Analytics Module for 5/5.5 is now free at Miva Central - What to put in the search query in Google Analytics
- Find external links to your website with Google Webmaster Tools
- Google Analytics now more powerful, flexible and intelligent
- Google launches Commerce Search to boost your Conversion Rates
- How do I track Flash events?
- How to be logged into different accounts on the same site
Tutorials :: Videos and Webinars
- Google Analytics Product Tour This is where it all begins. Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers.
- Google Analytics Interface Tutorial A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you’d like to pick up a few tips on how to use some of the different features, this video is a good place to start.
- Intro to Google Analytics A short Flash presentation from Google Analytics.
- Google Analytics Getting Started. Invaluable.
HTML Tutorials
- HTML Beginner Tutorial This HTML Beginner Tutorial assumes that you have no previous knowledge of HTML or CSS. A step-by-step tutorial to HTML basics. If you’re completely new to web design, start here.
- HTML Intermediate Tutorial Whereas the purpose of the HTML Beginner Tutorial was to teach the bare essentials, this guide adds a few nuts and bolts, which shouldn’t be particularly difficult as such, but will add a bit more to our understanding of HTML and enable us to do a few more things.
- HTML Advanced Tutorial The aim of the HTML Advanced Tutorial is to show how to fully exploit the features of HTML and how to optimize it for accessibility.
CSS Tutorials
- CSS Beginner Tutorial The purpose of this guide is to teach the bare essentials – just enough to get started. A step-by-step tutorial to CSS basics. Go here if you’re comfortable with basic HTML. The CSS Intermediate Tutorial and CSS Advanced Tutorial go into more depth about CSS.
PHP Tutorials
- PHP Tutorial. A 7 part series.
- PHP 101: PHP For the Absolute Beginner. A 15 part series.
- The 7 Deadly Sins of Landing Page Design with Tim Ash. Video is 75 minutes long.
Website Optimizer
- Web Site Optimizer YouTube Channel
- Planning and Running your First Experiment with Website Optimizer with David Booth. Video is 84 minutes long.
The second webinar is about the Website Optimizer Experiment Management API and is aimed at a more technical audience. 36 minutes in length. - Ad Testing with Tobii T60 XL Eye Tracker and Tobii Studio An Ad Testing Illustration using a Tobii T60 XL Eye Tracker and Tobii Studio.
Resources: Sites, Blogs, Software and Tools
- Google Analytics Home Page
- Google Analytics Blog
- Google Search-based Keyword Tool This tool provides keyword ideas based on actual Google search queries.
- Occam’s Razor by Avinash Kaushik. The definitive guru, mentor and evangelist for web analytics. His blogs are tomes, filled with insight and intelligent comments.
- Google Trends With Google Trends for Sites, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. To see it in action click here.
- Advanced Web Metrics Blog Companion blog site for the book Advanced Web Metrics with Google Analytics by Brian Clifton.
- Compete.com (US only) Provides free information for every site on the Internet including site traffic history and competitive analytics. Avinash Kaushik provides an example here.
- Search Engine Journal.com specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics. A great resource.
- Webshare Blog Here you’ll find posts on the topics of web design & traffic acquisition, paid and organic search strategies, analytics & business intelligence, conversion testing, interviews, videos and more.
- The Web Analytics Association The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
- Thematic, A WordPress Theme Framework Thematic is a free, open source, highly extensible search engine optimized WordPress Theme Framework featuring 13 widget-ready areas, grid-based layout samples, styling for popular plugins, and a whole community behind it. It’s perfect for beginner bloggers and WordPress development professionals.
StepForth Web Marketing offers comprehensive web site analytics services. For more information please see our Web Site Analytics Section.
Books: Worthwhile Reads
- Clifton, Brian Advanced Web Metrics with Google Analytics c2008.
- Gonick, Larry Cartoon Guide to Statistics
- Kaushik, Avinash Web Analytics 2.0 c2009
- Kaushik, Avinash Web Analytics: An Hour A Day c2007
- Krug, Steve Don’t Make Me Think: A Common Sense Approach to Web Usability c2006
- Neilson, Jakob Designing Web Usability: The Practice of Simplicity c2000
- Peterson, Eric Web Analytics Demystified (print or electronic format)
Peterson, Eric The Big Book of Key Performance Indicators (electronic format only)
Articles: User Characterization
- How to Get the Best Out of Neuromarketing, by Graham Page
- How Can Modeling Eye-Movement and Brain Activity Help Me With My Business? by Dr. Phil Zeman
- Identification of User Personas and Behavioral Links for Web Site Optimization by Dr Phil Zeman
Issues in Analytics :: Overcoming Common Problems
Tutorials :: Videos and Webinars
Resources :: Sites, Blogs, Software and Tools
Books :: Worthwhile Reads
Articles :: User Characterization
Conferences and Courses
StepForth Web Marketing offers comprehensive web site analytics services. For more information please see our Web Site Analytics Section.
Issues in Analytics :: Overcoming Common Problems
- Copy Profiles in Google Analytics
- One of my website profiles is not displaying data
- Hacks & Downloads These Google Analytics hacks and downloads have been documented either as posts in the GA Hacks category or is part of the book Advanced Web Metrics with Google Analytics. Scripts for ga.js: and for urchin.js (legacy code) are provided.
- Miva Merchant
~Google Analytics Miva Merchant 5.5
~Gilligan’s Google Analytics Module for 5/5.5 is now free at Miva Central - What to put in the search query in Google Analytics
- Find external links to your website with Google Webmaster Tools
- Google Analytics now more powerful, flexible and intelligent
- Google launches Commerce Search to boost your Conversion Rates
- How do I track Flash events?
- How to be logged into different accounts on the same site
Tutorials :: Videos and Webinars
- Google Analytics Product Tour This is where it all begins. Watch this brief tour to learn how Google Analytics can help you buy the right keywords, target your best markets, and engage and convert more customers.
- Google Analytics Interface Tutorial A brief overview of how to use the Google Analytics interface. If you are new to Google Analytics or you’d like to pick up a few tips on how to use some of the different features, this video is a good place to start.
- Intro to Google Analytics A short Flash presentation from Google Analytics.
- Google Analytics Getting Started. Invaluable.
HTML Tutorials
- HTML Beginner Tutorial This HTML Beginner Tutorial assumes that you have no previous knowledge of HTML or CSS. A step-by-step tutorial to HTML basics. If you’re completely new to web design, start here.
- HTML Intermediate Tutorial Whereas the purpose of the HTML Beginner Tutorial was to teach the bare essentials, this guide adds a few nuts and bolts, which shouldn’t be particularly difficult as such, but will add a bit more to our understanding of HTML and enable us to do a few more things.
- HTML Advanced Tutorial The aim of the HTML Advanced Tutorial is to show how to fully exploit the features of HTML and how to optimize it for accessibility.
CSS Tutorials
- CSS Beginner Tutorial The purpose of this guide is to teach the bare essentials – just enough to get started. A step-by-step tutorial to CSS basics. Go here if you’re comfortable with basic HTML. The CSS Intermediate Tutorial and CSS Advanced Tutorial go into more depth about CSS.
PHP Tutorials
- PHP Tutorial. A 7 part series.
- PHP 101: PHP For the Absolute Beginner. A 15 part series.
- The 7 Deadly Sins of Landing Page Design with Tim Ash. Video is 75 minutes long.
Website Optimizer
- Web Site Optimizer YouTube Channel
- Planning and Running your First Experiment with Website Optimizer with David Booth. Video is 84 minutes long.
The second webinar is about the Website Optimizer Experiment Management API and is aimed at a more technical audience. 36 minutes in length. - Ad Testing with Tobii T60 XL Eye Tracker and Tobii Studio An Ad Testing Illustration using a Tobii T60 XL Eye Tracker and Tobii Studio.
Resources: Sites, Blogs, Software and Tools
- Google Analytics Home Page
- Google Analytics Blog
- Google Search-based Keyword Tool This tool provides keyword ideas based on actual Google search queries.
- Occam’s Razor by Avinash Kaushik. The definitive guru, mentor and evangelist for web analytics. His blogs are tomes, filled with insight and intelligent comments.
- Google Trends With Google Trends for Sites, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. To see it in action click here.
- Advanced Web Metrics Blog Companion blog site for the book Advanced Web Metrics with Google Analytics by Brian Clifton.
- Compete.com (US only) Provides free information for every site on the Internet including site traffic history and competitive analytics. Avinash Kaushik provides an example here.
- Search Engine Journal.com specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics. A great resource.
- Webshare Blog Here you’ll find posts on the topics of web design & traffic acquisition, paid and organic search strategies, analytics & business intelligence, conversion testing, interviews, videos and more.
- The Web Analytics Association The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
- Thematic, A WordPress Theme Framework Thematic is a free, open source, highly extensible search engine optimized WordPress Theme Framework featuring 13 widget-ready areas, grid-based layout samples, styling for popular plugins, and a whole community behind it. It’s perfect for beginner bloggers and WordPress development professionals.
StepForth Web Marketing offers comprehensive web site analytics services. For more information please see our Web Site Analytics Section.
Books: Worthwhile Reads
- Clifton, Brian Advanced Web Metrics with Google Analytics c2008.
- Gonick, Larry Cartoon Guide to Statistics
- Kaushik, Avinash Web Analytics 2.0 c2009
- Kaushik, Avinash Web Analytics: An Hour A Day c2007
- Krug, Steve Don’t Make Me Think: A Common Sense Approach to Web Usability c2006
- Neilson, Jakob Designing Web Usability: The Practice of Simplicity c2000
- Peterson, Eric Web Analytics Demystified (print or electronic format)
Peterson, Eric The Big Book of Key Performance Indicators (electronic format only)
Articles: User Characterization
- How to Get the Best Out of Neuromarketing, by Graham Page
- How Can Modeling Eye-Movement and Brain Activity Help Me With My Business? by Dr. Phil Zeman
- Identification of User Personas and Behavioral Links for Web Site Optimization by Dr Phil Zeman