Google’s Mayday Update and What to Do About It

Today, Matt Cutts posted a new Google Webmaster Video addressing (finally!) the issues surrounding the many changes in long tail search engine results. Here is the video: To recap, the Mayday update (as most are calling it) was a purposeful and permanent shift in how...

Google Caffeine Update to be Given in Measured Doses

On Monday Google did something out of character by announcing a pre-release viewing of a major update to their algorithm they nicknamed Caffeine: For the last several months, a large team of Googlers has been working on a secret project: a next-generation architecture...