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Website Analytics

Website Analytics

Website Analytics

Behind The Scenes

Most websites collect information, behind the scenes, about every visitor to their site. This information is stored in data files that can be read and analyzed by many different programs for the purpose of gaining a better understanding of visitor behaviour.

All of this data crunching and interpretation is done often with one goal: making a website more effective at converting visitors into customers. This process is called website analytics, and it is important that the data your website collects does not go to waste.

We use website analytics to increase onsite conversions for pre-established goals and these are defined by determining your key performance indicators. Website analytics can provide answers to difficult questions. In a nutshell, such analysis can help identify visitor behaviour as:

  • What on your website is working and what is not
  • What pay per click ads, sponsored links or directories are worthwhile to pay or not
  • What is the impact of campaigns or trends, and
  • How to increase conversions on your website

Website Analytics Review

Many people are put off by analytics due to the overwhelming amount of data that can be collected. Oftentimes, metrics that are important to you can get lost in the wealth of information. However, if properly set up, it can provide a focus on how to objectively increase your site conversions.

Additionally, new important metrics may come to light that may have not been previously considered. We will review your website’s analytics data in order to determine what can be done to increase your website’s effectiveness. The result will be a custom, comprehensive report with step-by-step actionable recommendations to improve your website, written in plain English. Find out more about our Web Site Analytics Review.

Monthly Analytics Analysis

Some businesses rely heavily, if not completely, on the success of their website(s) to survive. As a result, it makes a lot of sense to have our experts review the analytics monthly. This is because even the smallest website improvements resulting from our recommendations can add up to a notable increase in profits over several months.

Pay Per Click Analytics Analysis

There is a lot of valuable information stored on most website log files related to pay per click campaigns, and often this data can be easily used to find ways to increase the success of your campaigns. Our pay per click expert will review your analytics and use this information to either improve the pay per click campaigns or outline in detail what can be done to fix them yourself.

Google Website Optimizer

Google Website Optimizer is another great FREE tool from Google with a unique purpose: it allows any website owner to test multiple versions of the same web page to see which one converts better.

If there are important landing pages that need to be tested or you simply want to improve the effectiveness of your home page or other vital pages like the shopping cart submit form, let us know. We can implement this tool on your website, track its progress, make changes as needed and ultimately make your website a better place to be and do business. A/B Split testing or the more sophisticated Multivariate testing is available.

Learn more about the power and features available in Google Analytics at our web site analytics knowledge base page. It contains highly informative videos and tutorials that will be useful to your business.

Behind The Scenes

Most websites collect information, behind the scenes, about every visitor to their site. This information is stored in data files that can be read and analyzed by many different programs for the purpose of gaining a better understanding of visitor behaviour.

All of this data crunching and interpretation is done often with one goal: making a website more effective at converting visitors into customers. This process is called website analytics, and it is important that the data your website collects does not go to waste.

We use website analytics to increase onsite conversions for pre-established goals and these are defined by determining your key performance indicators. Website analytics can provide answers to difficult questions. In a nutshell, such analysis can help identify visitor behaviour as:

  • What on your website is working and what is not
  • What pay per click ads, sponsored links or directories are worthwhile to pay or not
  • What is the impact of campaigns or trends, and
  • How to increase conversions on your website
;

Nothing can be done if there is no web analytics data to analyze, so if necessary we will setup your website to collect the necessary data. Although numerous analytics programs are available, recent maturing of the Google Analytics software makes this a practical and NO COST SOLUTION. In the majority of cases the setup process is relatively simple; specific coding for pages in your web site are provided by Google for you to incorporate into your web pages. For more information visit our Web Analytics Solutions page.

Website Analytics Review

Many people are put off by analytics due to the overwhelming amount of data that can be collected. Oftentimes, metrics that are important to you can get lost in the wealth of information. However, if properly set up, it can provide a focus on how to objectively increase your site conversions.

Additionally, new important metrics may come to light that may have not been previously considered. We will review your website’s analytics data in order to determine what can be done to increase your website’s effectiveness. The result will be a custom, comprehensive report with step-by-step actionable recommendations to improve your website, written in plain English. Find out more about our Web Site Analytics Review.

Monthly Analytics Analysis

Some businesses rely heavily, if not completely, on the success of their website(s) to survive. As a result, it makes a lot of sense to have our experts review the analytics monthly. This is because even the smallest website improvements resulting from our recommendations can add up to a notable increase in profits over several months.

Pay Per Click Analytics Analysis

There is a lot of valuable information stored on most website log files related to pay per click campaigns, and often this data can easily be used to find ways to increase the success of your campaigns. Our pay per click expert will review your analytics and use this information to either improve the pay per click campaigns or outline in detail what can be done to fix them yourself.

Google Website Optimizer

Google Website Optimizer is another great FREE tool from Google with a unique purpose: it allows any website owner to test multiple versions of the same web page to see which one converts better.

If there are important landing pages that need to be tested or you simply want to improve the effectiveness of your home page or other vital pages like the shopping cart submit form, let us know. We can implement this tool on your website, track its progress, make changes as needed and ultimately make your website a better place to be and do business. A/B Split testing or the more sophisticated Multivariate testing is available.

Learn more about the power and features available in Google Analytics at our web site analytics knowledge base page. It contains highly informative videos and tutorials that will be useful to your business.

Take their word for it

Pegasus Associates Lighting engaged StepForth to provide web site analysis, pay per click optimization and search engine optimization services after a significant interview process. I am happy to say we have no regrets because their service and results have been outstanding. I recommend StepForth and look forward to working with them again.

– Chris Johnson

Vice President, Pegasus Associates Lighting

Take their word for it

Pegasus Associates Lighting engaged StepForth to provide web site analysis, pay per click optimization and search engine optimization services after a significant interview process. I am happy to say we have no regrets because their service and results have been outstanding. I recommend StepForth and look forward to working with them again.

– Chris Johnson

Vice President, Pegasus Associates Lighting