How to Optimize for Google – Part 2 of 3

Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools. LINKS Links are very important in today’s Google rankings, but just how...

How to Optimize for Google – Part 1 of 3

In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more...

Recessions Can Teach Valuable Marketing Lessons

Recession, recession, recession… I don’t know about you but I have had my fill of this doomsday word! It seems to me the panic caused by this word simply increases the chances of a recession occurring. Recessions, however, have a silver lining because they provide...

What is PPC?

PPC (Pay-per-click advertising) has been around for a while now and many site owners have either experimented with, or have at least heard of the marketing platform but surprisingly, there are still a large number of potential advertisers who have had no exposure to...