Tasting Bourbon – Major Back-link and Index Update Underway

They say that today is the first day of the rest of your life. That makes everyday an important one though as we all know, some days are much more important than others. Today is one of those days. It has taken over a month for Google engineers to install, tweak and...

Client / SEM Relationships in Times of Great Change

“What’s the use of a good algorithm if you can’t change it?” Dr. Who (The Fortune Program) Search engine optimization firms tend to have unique relationships with their clients. Like our colligate cousins in the web design field, our clients...

The Web We Weave, Linking for Google: April 2005

Over the past week, SEOs and SEMs have noted some significant changes in the search engine results delivered by Google. Google appears to be actively cleaning its listings by targeting sites using suspicious link-building techniques. A couple of well-known search...

Florida Update One Year Later – The Year Google Grew Up

It has been a full year since the infamous Florida Update rewrote Google’s rankings with a massive pre-Christmas purge of previously well placed sites. The update, which caught virtually everyone by surprise is assumed by most to be the introduction of semantic...

Algo Update? Don’t Panic

There has been a great deal of speculation about a shift coming in Google’s ranking algorithms over the past few weeks. Several recent pieces of evidence point to a coming shift however it is very difficult to predict what, if anything will happen. It’s...