Adobe’s Apollo Offers Intriguing Marketing Capabilities

Today Adobe unveiled the alpha release of Apollo which Adobe’s Mike Downey describes as a “cross operating system runtime that allows users to install desktop applications built using web technologies such as HTML, JavaScript and Flash.” In...

Adobe to purchase Macromedia

Adobe Systems Inc. has announced an agreement to purchase Macromedia for approximately $3.4Billion in stocks. Adobe and Macromedia both make software for the creation of web documents. Adobe’s most famous product is the document security software Acrobat. It...