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The StepForth Web Marketing Blog

Informing on SEO, SEM, and PPC since 2001

Why Should You Blog?

A blog is a very useful tool to have on your website.  Blogs are platforms where you can highlight views, ideas and talk to your audience. Blogs don’t always have to be about business. The three most common reasons for having a blog is to talk about passion projects,...

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Do XML Sitemaps Need to Load Fast?

Today on SEO 101 the guys talk about Google beating Amazon for product-search reach, but rivaling sees greater loyalty. Google sends “violating ad experiences” violation notices to site owners. They also discuss Google’s push for SSL, and Changing “Date Published”...

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SEO 101 Interviews Mike Blumenthal

Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels. This June 26, 2017 SEO 101 podcast is available...

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Knowledge Graph & Local Tests

Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community. This June 12, 2017 SEO 101 podcast is available now: listen or Download (right click...

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Bing’s Local Bots, SEO Myths and Q&A

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion...

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Google Local Tests & Low Quality Content

Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their...

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Project Owl, Google News and Future Tech

Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on...

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