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The StepForth Web Marketing Blog

Informing on SEO, SEM, and PPC since 2001

Do XML Sitemaps Need to Load Fast?

Today on SEO 101 the guys talk about Google beating Amazon for product-search reach, but rivaling sees greater loyalty. Google sends “violating ad experiences” violation notices to site owners. They also discuss Google’s push for SSL, and Changing “Date Published”...

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SEO 101 Interviews Mike Blumenthal

Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels. This June 26, 2017 SEO 101 podcast is available...

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Knowledge Graph & Local Tests

Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community. This June 12, 2017 SEO 101 podcast is available now: listen or Download (right click...

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Bing’s Local Bots, SEO Myths and Q&A

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion...

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