Scott and Ross discuss the long running round of Google algorithmic updates and their respective (but significant) impact on search results. They discuss the impact of the helpful content update on AI written content and finish off the episode with the answer to an SEO 101 listener question.



Noteworthy links from this episode:


Transcription of Episode 444

Ross: Hello, and welcome to SEO 101 on WMR.FM, Episode number 444. Happy New Year to you all! This is Ross Dunn, CEO of StepForth Web Marketing, and my co host is my company’s Senior SEO Scott Van Achte. 

And yes, I know I dated this the first show of 2023, and that doesn’t always apply. Some of the stuff is evergreen, but we get into the news, so I figured, “What the hell!” I hope you’re all doing well and you had a great holiday. We certainly did, and we’re struggling to get back to the work mind. It’s funny! My coach Kris Ward, she’s excellent, by the way. She helps me find ways to make my business more efficient and give me more time in the day. 

We’re talking about the work we all do right before the holidays, and she calls it snow banking. It’s like you’re digging out a walk. She lives in the far North here, so it makes sense. You’re digging out the path to your car. You’re just piling up the snow on either side. 

This is what we do before going on holidays. We’re just rushing to get everything done, and then it piled up, and that pile is the work we have to do when we get back. But we don’t care because we’re going to have a holiday, it’ll get done later, and then when we get back, we both have the depression of, “Holidays are done. We’re no longer enjoying things as much as we might have before”, and then number two, we’ve got this snowbank, and number three, we have whatever’s also happened over the holiday, and number four, Google’s probably released another update that’s screwing us.

Anyway, I liked that analogy, and it’s so true. I’ve been feeling like that. I didn’t put a lot off. I’ve got a wall of things to do, but that’s always the case on my little list. But it is another thing. It’s kind of like using a computer analogy. It’s like I’ve cleared all my memory banks and am fresh.

We get brand new everything there. I’m thinking again. I’m relaxed, and then I get back to work. I’m like, “Oh, God, I look at the wall, and I start to have to fill them all in again, with all the things I need to do.”, and I have to start calculating ROI, and it’s like, all of a sudden, it is heating up again. Overheating on some days, and I’m just trying to get by, and I know you’re probably doing the same thing. We get so happy, and then we work again.

Scott: It’s the way it is, right? Unless you’re independently wealthy. It doesn’t matter what career you’re doing. If you take time off, you’ve got to get back into it at some point. That’s getting tough.

Ross: Yes, and I want to say, “Thank you to you, Scott, for 20 years you’ve been with StepForth and working with me.” My God, man, what is wrong with you?

Scott: That’s almost half my life wasted. Oh, sorry, I didn’t mean that. I didn’t.

Ross: I’m just in awe. I remember the day I met you in that first interview, and it does not seem like 20 years ago.

Scott: The key to lasting 20 years is to have nobody to replace you. That’s how it works. Yes, be the only one that applies for a job. You get the job, and then, people meet Ross, and I was going to say a bad joke, but I think that’s inappropriate. So, I’m not going to say it. 

Ross: He’ll share it with me later.

Scott: I will. Yeah, for sure.

Ross: Yeah, we get along really, really well. It’s the old adage, and I know that not everyone agrees with this in running a business. I hire people I would love to go for a beer with, and I would love to go for a beer with Scott anytime. We have a good time, we chat. It’s laid back. It’s awesome! And I can say that about every single person that’s on staff. All great people. Not easy to do, but so glad you’re still on. Thank you!

Scott: Maybe another would say another 20. But I would like to retire at some point. So, I don’t know. 20 more is necessarily possible. There’s no hair left to lose. We’ll see if we go another 20. I’ll retire on my 40th anniversary with the company. There you go! I’m giving you my official 20 years notice.

Ross: All right! Well, that was a longer than the normal segue into work here. So, let’s jump into some SEO news and talk more about the December Google updates. Might you fill us in?

Google helpful content system update rolling out now (December 2022 update)

Scott: Yeah, of course, this happened right before Christmas, but you know what else is new? Two updates in December took place.

Another Google helpful update started on December 5, and there was the December 2022’s Link Spam Update. I hate these names! I missed the animal names, anyways, and do they feel helpful? No. Well, I guess they’re descriptive. They’re probably trying to make them sound so positive if we call it the turtle update, which these should be both turtle updates because we’re over a month since they started, and they are still going on. They are not yet finished. 

The Turtle update one and Slug update. I don’t know. That’s what they call it. These updates are still rolling out, and there’s been some turmoil. I think it was early in January. People were reporting things were all volatile. Things were volatile on, let’s say, December 26. I was busy having fun. I didn’t notice on that day, but things are crazy. When I look at our clients, I see some movement here and there, but nothing to be concerned about.

That’s usually the way it goes, but if you’re concerned about these updates, you have to wait longer because they’re not finished. There’s even some chatter, somebody thought, might have been Barry, who said that may actually be the beginning of another update occurring right now rather than the ending of these ones, but there hasn’t been about that. I don’t know. It’s just an update mess, and that’s all.

Ross: I’d be looking at discussions, mostly Barry’s on Search Engine Roundtable out of curiosity, and seeing the instability in the indexes, and it’s significant like search terms are all over the map. They aren’t just subtle background updates. They’re making some impacts. 

We have a question today about something along those same lines. We’ll get to the end of the show. Yeah, this is causing people to lose money, and I hope they didn’t decimate any innocent businesses over the holiday. It’s happened before. 

One of the things we discussed in the past is about review content and how Google was hammering down on affiliate sites and people that were writing reviews that were shallow, thin, and regurgitated what other people had worked hard to create. They only had a link to a single affiliate like Amazon, usually Amazon. And that’s it. It was thin as heck and didn’t offer much value to Google. 

Well, this is an interesting little piece on Search Engine Roundtable again, and Alan Kent from Google, a new name, said, “If you were to compare two pieces of content, all else is created equal. All the other factors about the websites and pages are equal, and one review page included only one affiliate link to one site where you could buy this product, and the other had two links or more to various vendors. If all else were equal, the one with multiple links would likely do better in results”. That’s interesting! I think that’s some good input. I don’t know how much impact that has been, but I think it’s good. This review, these garbage sites should be more honest if they want to stay alive. So, that’s good.

Scott: I find it interesting. Usually, when people from Google talk about things that might help with SEO, they don’t use words, like in this case, he had said you might get a small boost. You don’t hear stuff like that. They say this is good for SEO or this is helpful. But this is almost like saying do this because we’re going to rank you higher, whereas this will help give you points, whatever, which is weird because you don’t usually use words like that. But as you said, I’ve never heard of Alan Kent before. I don’t know if he’s a name. We will see a lot more of. I haven’t researched who he is, but he’s from Google. 

Ross: So maybe he needs to be on the show. We’ve had Martin. We had John a few times. Yeah, why not? 

Scott: Alan, if you’re listening, who are you? Do you want to come on the show?

Ross: All right. Well, the next piece is about AI, and this is an article I was reading about. I’m a fan of AI tools for content, but – the school of hard knocks – working in this industry for so long. It’s clear when everything becomes easy to do in SEO. It will get hammered down fast because some people abuse it, and Google will hate it. 

In this case, since content writers come up with AI content writers, some people have been churning out garbage content. Frankly, they’re okay to read. They look okay. Sometimes even great. But the problem from Google’s perspective is that they regurgitate this content from other sites. It’s technically not original. All the information is well, nothing new, no new ideas, and they can identify it. It’s pretty clear using AI checking tools that they answer it, and AI wrote it. I was skeptical about that, but after checking a few, they’re pretty accurate. 

Now, as you would predict, is my favorite tool. I think the leader in the industry, in terms of a paid platform, put out a sponsored post on Search Engine Land discussing this very thing, and just like in the old days, when link-building companies were getting hammered, link-building companies would put out an article saying link building is okay. There are different ways you should do it, don’t do it the wrong way. They’re spinning it a bit. put out something similar. Now I don’t think it was from the same overly protective perspective. It was by the same idea, though. Don’t have your content written by AI in full. If you do that, it will be lower quality because even though it’ll look great, they regurgitated it in some way or another. And even though it’s not identical to other pages, it will be thin. They’re suggesting that you use some of their cool tools, by the way, use it to help you start sentences.

You can put in a topic and say start writing, and it’ll start writing, and it will give you some great ideas on how to kick off that content, which I know I can say with 100% confidence is one of my biggest problems when I’ve started writing, getting that beginning going is hard.

That’s good. It can help you out when you’re stuck. Let’s say you’re writing, and you run into a paragraph, you want to say something, and it can’t find that word. Well, use Jasper to start writing. There’s a plugin that allows you to do this. It’s cool!

No matter what, though, quality is everything, I believe. It’s pretty clear that Google wants this. If you use anything like this, make sure the content is phenomenal at the end, and that’s going to require a fair amount of work on your part in making sure that you have your sentiment in there, that you are discussing points that you did not regurgitate online.

You’re putting in imagery, you’re using examples that are personal or business-related that other people wouldn’t see. These are things that add value. And then you can use AI to push it up, and make it a little better. Maybe rewrite something you wrote that you don’t feel sounds good.

I liked that perspective. They did a good job on this article. Again, it’s called Here’s how Google’s helpful content update is going to make AI better. 

If you want to find it on Search Engine Land, type in Jasper within their search box. Now, I want to leave it with this question: Will Google ignore or devalue writing created by AI, even if it’s good quality? It could be a mixture of custom writing and AI-supported. How are they going to be treated? What kind of penalty? I didn’t want to use that word. Are they going to be devaluing that content? Because there’s an aspect of AI involved. I hope not. Because I think it is a helpful tool. And if we can push out great content, that’s all that matters. What are your thoughts, Scott?

Scott: I basically agree with that. I mean, there’s a place for AI content, and if it’s quality content, what difference does it make from who created it? As long as it’s relevant and topical and factual? Does it matter? Why does it matter? 

Ross: Who can be clear to them? The content is not all AI. It’s a mixture.

Scott: Right? Well, even more reason to let it happen.

Ross: Yeah. They are doing this detection, and if they detect one paragraph that looks like written by AI, what will happen to that content or that page, even if it’s great? Maybe it will not contest its competitor’s page that appears not to have been written in AI. I hope not. Because I think it comes down to how many readers he has and the quality, and I can rely on Google sticking to that path. But I don’t know, they follow their normal path, they will hammer it down, say no one does this. And then later on, they will get all soft and say, “It’s okay to do a little bit just like Link Building”. So they will ignore it, right? It’s like link building, you cannot do this and, you know, send us to disavow files, or we will remove your site, we will hurt you. And then over time, it’s now, “we just ignore that.”

Scott: Or they’ll add their own set of rules, okay, “You can use AI-driven content, but you got to follow these steps, or you have to disclose it at the top”. Say, “this is written by a bot or it’s almost like the rel=”nofollow”. You will have to add a content equivalent that says, REL=don’t read. I don’t know if that will be equals bot content. I don’t know something. I bet they’ll put some kind of means where they want you to disclose where that content was created. 

Ross: The dread that came up for me when you said, that was immense. I hate their stupid tags! It’s lazy, in my opinion. It’s them just trying to make things difficult. And their system should identify it. From the beginning, they should have ignored links they thought were fake. But no, they wanted to make a statement. And it wasn’t just for a month or two. It was for over a decade. 

Okay, let’s take a quick break. When we come back we will talk about the character limit for headlines. That is exciting stuff! 

Ross: Welcome back to SEO 101 on WMR.FM. Hosted by myself, Ross, CEO of StepForth WebMarketing, and my company’s Senior SEO Scott Van Achte. 

All right, lead away with this exciting piece of content.

Scott: It’s so exciting that if you need to check your phone real quick, you go right ahead. 

Well, I shouldn’t say that’s bad, right? So previously, in your structured markup, your headline for a given article was capped at 110 characters. At least, that’s what Google wanted. And now they have removed that character limitation. So they’re now saying there’s no hard character limit. Instead, we recommend you write concise titles, as long titles are truncated on some devices. So quite simply, if your headlines are a bit long, you don’t have to worry about it anymore. So these are the main article headlines. And they appear in your structured markup. I don’t know how many people, or probably a few knew there was 110 character limit. But if you didn’t know, you can continue not to know because it doesn’t matter anymore. 

Ross: You know what, this is when I would think John Carcutt would have jumped in. And he would have a lot to say about it. Yeah, this is probably good news for news agencies because it can be difficult to squeeze everything in. And if it’s just a few characters off, that’s probably a good thing. Although I think you would also be very frustrated by not having some limit.

Scott:  I do like limits to degrees 110 characters is pretty good. I mean, it doesn’t sound huge. But I mean, you think the average title tag is 60-65 characters is where you’re supposed to cut that off. That is almost double that. So if you’ve got a headline for an article, of more than 110 characters, you should probably reconsider it anyways. You’re getting pretty long. There’s probably no reason to have one that’s quite that long. I mean, that could be a dozen words. But it could be longer than that. It depends on what words you’re using. Take a shot every time we say that here. You will not walk home tonight. I don’t love character limitations, but they do make sense, and in a lot of cases, it is nice to have that guideline because often we’ll get clients asking, “How long should this be? Or that be?”. It’s nice to say an actual answer that makes sense, rather than, “It depends”, just tell them, “Here are your limitations. Stay within them”. 

Ross: So, probably at the end of this, you won’t change anything. Because of a few characters, if it’s still within their judgment, maybe they’ll make it 113 in-house. 

Scott: But then, can you go to 115?

Ross: Yeah. Well, they have a cut-off probably in their systems, but who knows? And then different outlets probably have different speaking of news here now – news feeds have different cut-offs, too. Who knows?

Scott: So there’s a fun little data fact. 

Ross: And Google search is testing search in the video.

Scott: I love that, though. I should have left that out. They’ve been doing that for I don’t even know. 2020 some years. So this is neat. I haven’t seen it. They’ve only been piloting it in India. Some people have seen this in the US. Google is testing the ability to search for spoken words within a video. You search the search result page, and you see a video, my impression is you have to click on the video, and it opens on another page. And there’s a search button underneath that you can click on to search for words spoken within the context of the video. And that gives you links to different anchor points within that video. So that’s pretty cool. I, of course, haven’t seen it because I am not in India. Surprise, right? 

Ross: I thought I was going to India so you can test it.

Scott: Yeah. You thought I was in an Indian call center this whole time. I’ve had you fooled. But unfortunately, this specific news article has made the truth come out.

Ross: I’ve never tried this. But I wonder if we could test it out with a proxy?

Scott: Yeah, I don’t know why we never have. Maybe we can. Let’s do it right now. I’m sure we probably could; for some of the stuff. But they might be getting too smart for that. Have you ever tried to watch Netflix from another country using VPNs? Do they seem to catch you? I can’t watch American Netflix even when money’s involved.

Ross: Yeah. It’s not a rampant issue. Are people checking Indian searches?

Scott: Well, it will be now. How many people? How many? What do we have 300 million people listen to SEO 101. They’re all going to be doing it now. We’re up there with Facebook.

Ross: Oh, past them. They’re old news. And of course, Google’s shutting something down because it’s the new year, and there’s always something to shut down. This one made me sad. It’s not a big deal. But I’ve been talking a lot. So I’ll let you take this one too.

Scott: Yeah. I find this funny. In our last episode, we talked about content ideas coming to Google Search Console. I think it was beta or something. It’s not a big thing yet, but they’re playing with the idea. And we talked about how content ideas looked and resembled Google Question Hub. The next day after recording that episode, Google announced “We were closing the Google Question Hub”. So as of January 15th, the question hub is done. That’s it. And it must be their first closure of property this year. So there we go. Welcome to the new year.

Ross: So we need to mention that if you have any businesses or competitors, anything you want, shut down. Tell us who they are. Well, mention them on the show, and they’ll shut down tomorrow.

Scott: Yeah, well, exactly. Google will be on it. They listen, and they do what we say. We’ve got control. Us and our 300 million listeners. Yeah, that’s fun! Google does note though, if you do have data in there, you want to retain it. You can use Google Takeout. I’ll be honest, I’ve never used and did not even know it existed before today.

Ross: Oh, yeah. It’s Google Takeout. I’ve used it before. It is just CSV. It’s a comma separated values list. It is garbage. You need something to import that into; clean it up or manually format it. 

Scott: So it’s marginally better than nothing.

Ross: Yeah. I mean, if you use it extensively, I guess if it’s huge, is to have something to export it from.

Scott: Exactly. So if you want to do that. You’ve got until March 6 if you’ve got a bunch of data in there. But what I think is interesting here is this is a sign that content ideas in Search Console may be more likely to be rolled out. Either it’s more likely to be rolled out because Google doesn’t want to duplicate because it’s the same thing, or they’re going to kill both because it’s going to be one of the two, they’re both dead, or content ideas will live on. And we will see it come to Search Console, maybe soon, on January 15. I want to make that prediction right now. If you’re listening to this, it’s already happened. You know if I’m right or not, so there we go. That’s my prediction.

Scott: I predicted on January 15, they will officially roll out content ideas to Google Search Console for everybody. That’s my prediction established. I’ve never been wrong before about anything.

Ross: I’ve asked Lyndsay, and she said the same thing. Good Wife.

Scott: I know. Yeah, I’m always never wrong.

It’s good she doesn’t listen to the show. Although my kids did, I don’t know if I told you this, but my kids listen to it the other day. We’re sitting out in the backyard, and they opened it up on Spotify and started playing. They were laughing. Like, it was the funniest thing. And they had no idea what I was talking about. They were so confused. But I said, “No, please don’t play that.” It was an awkward moment for me. But it was pretty funny. I don’t know why.

Ross: My daughter made me feel pretty good. The other day, she was saying that. She was online with her friends. And she says I was the only one with a daddy with lots of online exposure, “You were in search results. I saw your picture. I saw you in newspapers and newsletters.” I was like, “It’s cool!.”

Scott: It’s kind of cool. I posted a review to a resort we were at one time, and there was a picture of my son and his buddy, and they were going down a waterslide. And like years later, Jake, my son’s friend is like, “I’m famous. I’m on the Internet!” And he was so excited because he found this picture in the Google review I posted. I was like, “No, Jake, you’re not famous. I posted that. It’s not a news story. You’re not special. Well, you know, everybody’s special. But anyways, everyone’s on the Internet now. Just some people more than others.” 

Ross: Actually, I just added this to the list here. Before we get into the last question here. I had an interesting discussion with a business yesterday. It was another business that does local SEO, and we were talking about a client that I’m potentially passing along to them. I’m not speaking of them because I think they had some good points about the pricing, but it brought up a thought. I see some people coming to StepForth and asking for work because they’ve been turned away from Local SEO companies that say, “No, we won’t work with you unless you are paying us $1,500 per location that you want to be marketed.” 

Like if you’ve got multiple locations, that’s minimum, and I get that if you’ve got a big company, and you need a lot of exposure for each of your locations, it is like having a separate website that needs to be marketed every month. It can be a ton of work. Google My Business or Google Business profiles, whatever you want to call them, they seem simple on the surface, but there’s a lot of work that needs to be done to support them to keep them maximized, etc., but what I was stressing yesterday was in this case, this company, which has significant dollars, unfortunately, they don’t see the wisdom in spending it on SEO and local SEO, which is crazy, but it is what it is. 

I gave them a low rate, I mean, really low rate to help them out with their locations. 

In this case, it was more than 15 locations, and I think the whole thing came out to 2500 a month. Really cheap. The reason that can happen and I think this is important for others to understand is if you get turned away, talk to a company like ours that isn’t all about absolutes. 

In this case, they had nothing. They hadn’t done any marketing. They didn’t even have all their Google business profiles claimed. I mean, they hadn’t done anything. Why not just get an expert to do some work for you and get things out there, get things moving, we get our foot in the door, show you that we can do what we claim we can do for less risk, and then build up over time. 

And I guess it’s good for us that businesses come to us because they’ve been turned away from these other companies. Unfortunately, not all of them know about us. So hello, everyone. Hello, 30 million, whatever. 300 million people.

I don’t believe in absolutes. I believe there’s a way to work your way up to these larger spends, because it’ll be obvious why you’re spending it because you’re making far more money than you’re spending. Anyway, just a quick note, not so much a rant as it’s just a shame to see businesses run this way.

And it must be frustrating for business owners who are looking for a company like ours, any kind of SEO company, when they’re given absolutes like that, oh, no, no, our minimum is this. And that’s okay. At times that’s okay. I actually respect companies that can do that. Some of them are specifically designed to only work with medium sized and larger businesses. Yeah, they should have minimums. But if you’re working with small medium business like we do, you have to have some flexibility in my opinion, or at least we’ve chosen to.
All right. Let’s get to this question. It’s from Adam Marland, on our Facebook group says, ” Is there any reason why a blog post would go from the top spot to unranked nearly over night, the rest of the website is fine. Nothing great or blackhat going on, and the page is still readily available. Any advice or ideas would be appreciated? ” So what’s our first answer? Scott?

Scott: It depends.

Ross: It depends. Yeah, it always depends. There’s a lot that could be going on there. I just did a little. I am very sensitive. You guys always hearing my voice. So Scott, why don’t you start off with an idea here?

Scott: Well, this is one that I probably would have not recommended, but not have even thought to say. But because of the story that we spoke about on the last episode, I think the episode before Kani and his issue with his whole page disappearing, a DMCA takedown notice maybe I have no idea if this is the case here. I think Kani found out that that happened to him through Google Search Console. Another reason have a Google Search Console account setup because that’s how you learn about stuff like this. We also found that there was a duplicate site out there. He also found he found all kinds of stuff. Yeah, he also thought would be another one, maybe someone’s duplicated your content, it would be unlikely that only having your site duplicated, would result in your rankings disappearing and theirs taking over but you know, maybe they the duplicate has a whole bunch of links or other authority that you don’t have. So that’s another option. This is a blog post. It’s not the whole website.

Ross: I would also say, right after the it depends, I would say, How long have you waited? It could just be a blip. And two days from now, it’s right back up. And it’s number one. How many times we’ve seen that kind of stuff? Weird stuff happens, and it just gets fixed all the time. It could be fixed by the time you’ve listened to this. If it hasn’t, look for duplicate content out there.

Scott: I guess we should start though, really, the first thing I would look at is your robots.txt and your robots meta tags on the page. Because sometimes things happen, you accidentally click a radio button on WordPress that says do not index this page. Or somebodys in there doing something it happens accidentally sometimes. So make sure it’s indexable. And something didn’t change in your settings.

Ross: Good point. Yeah, I have a funny feeling that it has popped right back and it’s doing well again, or  it’s in the index. And check Google Search Console for its existence. Is it even there? You’re more familiar with the back end there of Google Search Console. Scott, where would he go for that?

Scott: Yeah, if you go up, and quite simply, I think it’s on every page in Search Console to inspect a URL right at the top inspect URL, paste it in there and make sure Google has it indexed. If they do, there you go. That’s a good sign at least. 

Ross: And if they don’t, what should you do using Google Search Console? Well, can you just submit it?

Scott: Yeah, you can you can resubmit for inclusion. But then if it isn’t indexed, assuming it was before, it sounds like it definitely was before, then you would definitely have submit for re indexing and check your messages in Search Console, make sure there isn’t something pointing there might be a message already there that says we’ve removed this page because well, not quite that simply. But you know, there might be some some indicators as to what’s going on.

Ross: Also, also check for interlinking. You know, is there any place that you could link to that page from that has a fair amount of traffic that shows its value? If it is a valuable page?

Scott: Yeah, yeah, make sure your links are good. Make sure any links are pointing there before haven’t been removed. I would also like, of course, I haven’t seen the page, which makes it it makes it tough. But I’m going to assume that it’s not a page loaded with spam. And maybe it hasn’t been removed, because it’s terrible. You know, it probably isn’t. But if you’re full of spam, and you’ve got all kinds of bad links, and if it legitimately shouldn’t rank and you’ve just been lucky up until now, maybe it was removed with a good reason. I hope that’s not the case. I’m not saying it is. It could be though. I don’t know I can’t see the page.

Ross: I’m still stuck on if you’re full of spam.

Scott: If you’re full of spam. If you’ve been to the Dollarama and you’re eating canned lunch meat every day. That’s probably the problem. 

Ross: You’re like I’m back in Hawaii. Again. It’s the staple diet there.

Scott: I’ll never eat the stuff the meat or the marketing technique.

Ross: You know exactly. Well, I think It’s been a really good kickoff to the New Year. And I really appreciate all you guys listening, please do leave reviews for us on iTunes or wherever you do listen to us, we really appreciate it, it gets the word out. And you know how much fun we have doing this and love your feedback. We also love your questions. So if you have any have any questions you’d like to share with us, please feel free to post them on our Facebook group, you can easily search for find it by searching SEO 101 podcast on Facebook. And as a quick thing you have to fill out to get in and it’s open, like just post questions and we will answer them on the show. It’s fun. 

Scott: And if we do ask for them on the show, I tend to go in to leave a comment on your question saying hey, listen to episode number, whatever just so you get the heads up in case you missed one and I don’t know why you’d never miss one. 

Ross: Hey, and think of the value we’re 150 to 200 bucks an hour which is actually very cheap for q&a and stuff like that if you ever have questions, but you get it free if you leave it on Facebook group. There you go.

Scott: Limited time offer. Yeah.

Ross: Well have a great week everyone and remember to tune into future episodes, which airs twice a month on WMR.FM.

Scott: Yeah, thanks for listening, everybody. Have a great year.