Summary of SEO 101 Episode 352
John Carcutt goes back to Advance Local, and Ross and John discuss the likelihood that AHREFs will create a worthy Google competitor as they claim. The show moves into some shorter stories on everything from Matt Cutt’s honeypot traps, to the potential for accents in URLs to cause problems at Google. Last up, the gents answer a couple questions from the already very active SEO 101 Facebook group!
Important Links from this Episode of SEO 101
Ahrefs Announces Plan for New Search Engine – Search Engine Journal
Ahrefs CEO Dmitry Gerasimenko announced they are designing a search engine that can compete with Google. Find out what industry leaders think.
Matt Cutts, Still Leaves Honeypot Traps For SEOs – Search Engine Roundtable
Former Googler Matt Cutts said he still runs “a few honeypot traps” for SEOs and reports them for fun.
Google Help Video On Angular SEO – Search Engine Roundtable
Google: Premier Partners Get No Special Treatment To Core Search – Search Engine Roundtable
A “Google Premier Partners” status offers no special benefits when it comes to organic search. Google said the status only applies to ads but not for search.
Google: Accents In URLs Work Fine For Google – Search Engine Roundtable
Google’s John Mueller said accents in URLs work just fine in Google search. But he added, “You sometimes need to watch out for how your own tools work with them.”
Google Fetch and Render Tool Officially Removed – BillHartzer.com
Google Search Console tool Google Fetch and Render has been officially removed. Users will now have to use its alternative, the URL Inspection tool.
McDonald’s Acquisition of Dynamic Yield Is a Game Changer – TheStreet
Fast food giant McDonald’s is now getting into personalization data mining. It has acquired Dynamic Yield, a company that creates personalization software. The acquisition is expected to help boost McDonald’s sales.
The Mueller Files
Our weekly section of commentary from Google’s John Mueller.
- Google: It Is Okay To Redirect Lower Quality Content Pages To Better Pages – Search Engine Table
John said that redirecting lower quality content to a newer and higher quality version won’t bring harm to the new page. Google will only evaluate the content on the destination page and not the content from the redirected page.
Questions from SEO 101 Listeners
Ross and John also welcome some SEO-related concerns from SEO 101 Facebook group. Please listen to the show to find out their answers to these questions.
“I’m wondering if anyone has their own website that they are interested in partnering on and including links to each other’s businesses or blog? – Nick Visuals
“I was hoping to grab opinions on which of the two options below are more beneficial from both a voice and search perspective:
Option A: Build one FAQ page with all questions i have found along with answers. i was thinking in an accordion style.
Option B: Place a handful of relevant questions on each category page I.E Teeth Whitening questions at the bottom of the teeth whitening category page
Is there one option in which is more preferable? Or what are the pros and cons to both? one negative for option B i think could be too much text making the category pages too long.” – Dale Olorenshaw
End of Show Notes
If you have any questions you would like to share with Ross and John, please feel free to post them on the SEO 101 Facebook Group. And, if you enjoy SEO 101 on WebmasterRadio.FM please consider supporting the hosts with feedback on Apple Podcasts, Stitcher, or your favourite podcast stream.