the logo for Search Engine Strategies Toronto, 2011StepForth is proud to announce on June 14th, our CEO, Ross Dunn is sharing his extensive knowledge of competitor analysis for online businesses in a session titled Competitive Analysis at Search Engine Strategies Toronto; Canada’s largest and most prestigious search engine and social media marketing conference.

Ross Dunn will be speaking alongside his two other esteemed competitor analyst peers Matt Van Wagner (President of FindMeFaster) and Marios Alexandrou (East Coast Director of SEO at Rosetta).

The formal description for the joint presentation on Competitive Analysis is as follows:

An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer and customers to seek. In this session, we take a close look at what tricks you can use with search engines to analyze your competitors’ game and also what free and premium tools are available to deep dive into their strategy. Join us for a candid discussion as panelists reveal their secrets for monitoring competitive forces and threats while sharing tips that can be successfully applied to any business intelligence effort. After attending this session, you’ll have the skills to easily discover what keywords your competitor is targeting, how much your competitor is spending on ads, and be able to identify opportunities your competitor is missing.

Ross Dunn’s competitor analysis presentation will be focused on describing offsite competitive analysis using his favourite web marketing sleuthing tools. When asked how he felt about the pending speech Ross’s response was suitably enthusiastic,

Competitor analysis has always been a passion of mine and I was very honored to be asked to speak on the subject at such a prestigious conference in Canada. I am working hard to make certain I provide a lot of great material for my audience to leverage when they get back to their office!

If you would like to watch Ross’s presentation at Search Engine Strategies Toronto and you are in the area you can go to where you can purchase access to the conference where this presentation along with many more can be enjoyed.

About Ross Dunn, CEO/Founder, StepForth Web Marketing Inc.

A photo of StepForth CEO Ross Dunn

A search engine optimization specialist for over  14 years, Ross @rossdunn and the StepForth Web Marketing team have provided SEO consultation, competitor analysis and web marketing campaigns for companies from all parts of the world with a focus on the USA and Canada; from their home town’s (Victoria, BC) own Prince of Whales Whale Watching to Time Inc. Interactive in New York City. Ross is a long-time contributing writer for several industry-leading blogs and the Search Marketing Standard print magazine. He also teaches SEO and competitor analysis at Camosun College, is an annual presenter at University of Victoria’s Faculty of Business program and he hosts the popular weekly “SEO 101” radio show and podcast which airs live on WebmasterRadio.FM.

A veteran web marketer, Ross is a passionate speaker and website marketing consultant who loves to guide businesses to greater visibility and success online.