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I came across a video on Twitter yesterday (thanks to user @mypluginplay) and after watching it I learned a few things about LinkedIn (a property where I have a profile but I haven’t researched yet) that were definitely worthy of sharing.

  1. You can change and thus optimize the public URL for your profile.
    I changed mine from my name to http://www.linkedin.com/in/websitemarketer
    Personally I would rather have both URLs but I like this a little better. NOTE: if anyone knows how to secure the second URL for the same profile (w/o creating a second profile) please let me know.
  2. Where you add your website URL you can actually make a small change that allows significant customization (select the “Other” option where the link drop-down is shown). See the video for a far better example or go to my Web site marketer profile where instead of seeing “My Website”, “My Blog”, etc. in the list of “Websites” you will see some great customized titles that I created.

Here is the video on YouTube if you can’t see it shown below; just don’t click on the strange link in the YouTube description of the video – it is lame advertising.