Google market share is down – or level, depending on who you trust most. The December numbers are in over at both Nielsen and Comscore, and while both agencies are reporting very similar figures for Google, one is actually showing a loss.
Comscore is reporting Google seeing no change between November and December with back to back months being at 63.5%. Nielsen, after reporting a jump of 2.9% for November, is showing a 1.2% drop for December, down to 62.9%.
This drop in Google’s shares is really quite minor if you look at their performance over all of 2008. Nielsen figures show Google’s share increasing by 6% from 56.9 in Jan 2008. Comscore shows a similar increase of 5% over the same period up from 58.5.
I suspect that Google’s market share is not on the decline and that in the coming months we will continue to see their figures rise.