The staff at CMS Watch have just released an independent, unbiased report that comprehensively reviews 13 of the foremost website analytics programs available. As many know I am a huge fan of ClickTracks but that said there are other products out there that may provide a solution better suited for your website. Since analytics programs can cost many thousands of dollars in initial investment and even more in training and testing it is extremely important that the chosen product fits the needs of the buyer.
Analytics guru Eric Peterson calls this report “the most comprehensive and technically complete document covering specific web measurement technologies ever written.”
With a price tag of $1,175 the report provides a bit of sticker shock. That said, if it provides company’s with the insight required to choose an analytics solution that fits like a glove… it will certainly be worth its weight in gold.
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