According to InfoWorld, Yahoo announced Wednesday that it has purchased a 35 percent stake in Tyroo Media, an India based PPC internet advertising company which places ads on a network of around 1200 websites.
“Yahoo India has bought more than 35 but less than 50 percent stake in Tyroo for a significant amount and the tie up would help us cater to our international clients who want to advertise in India,” Yahoo India Managing Director George Zacharias told reporters.”
India offers a huge marketplace and its online presence is growing rapidly. It only makes sense for Yahoo to further tap into this market.
“Yahoo started its search-based advertising business in India about eight months ago and so far has a few thousand small advertisers, Zacharias said. There are millions of potential advertisers in India, which all the search companies and advertising networks are chasing, he added.”
While remaining independent, Tyroo and Yahoo will open up their back end systems so that advertisers will have access both networks.