Yahoo has launched a Poker enterprise in the UK. No this is not a joke and believe me I thought it was… I kept wondering if I was transported back to April 1st or something. In fact, everyone I checked this news with was equally as shocked.

Personally I think this move is yet another show of desperation on Yahoo!’s part. That said, gambling is HUGE money and by launching their own enterprise they are going to make a fortune if anyone chooses to play on it.

Currently the signup form states “Participation in online poker is illegal in some countries. It is your responsibility to ensure that the laws of the country in which you are resident or are located permit you to play Poker. You must not play Poker on this site where it is illegal or otherwise prohibited in your country.” To further impress this upon users they do not even provide “Canada” or “United States” as options in the “Country” drop down menu.

Do you think this Poker enterprise will have a negative effect on Yahoo or do you think it is a smart move? I would love your feedback. So far the responses have been very different from those I have spoken to so far.

by Ross Dunn, CEO, StepForth SEO Services
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