I was browsing through StepForth’s Google Analytics statistics for The StepForth SEO Blog when I came across the browser share report and discovered something wonderful… Internet Explorer has lost lots of market share!

There was a time where I can fairly say Internet Explorer enjoyed a 60-75% majority of the web browsing marketplace. This made many a web designer rather flippant towards other less popular browsers when ensuring browser compatibility of their websites. I even remember, not long ago, a supposed ‘expert’ designer condescendingly telling me that Firefox did not have enough saturation to warrant much concern. I argued the point but it was like talking to a brick wall.

The fact is, though, that at least in the visiting realm of the more tech savvy (which our SEO blog caters to) designers had better test their new sites (and existing ones) in Firefox or else they may alienate 42% of the marketplace!

So, if there is one thing you should take away from this posting it is:
Make Sure Your Website Works Perfectly in Firefox!

If your website is having compatibility issues with Firefox then contact your web designer and have your site updated to the latest standards because you are, or you will, lose potential customers. After all, few things are surer to drive away visitors than a broken website.

Oh and if your designer poo-poo’s the benefits of Firefox compatibility… fire them because they just don’t have a clue.

by Ross Dunn, CEO, StepForth Web Marketing Inc.
Celebrating 10 Years of Web Marketing Excellence