Recently Forrester Research posted a “North American Consumer Technology Adoption Study” profiling social technologies used by a large spectrum of 10,000 online users.
The following are some screenshots from the Forrester presentation that I found particularly interesting. Why? Because they highlight the areas that may be best to direct my client’s social marketing campaigns or even areas where other forms of advertising may be worthwhile.
A. ADULTS: Where are adults most active in the realm of social technology?
B. YOUTH: Where are youth most active in the realm of social technology?
The above screenshots are Copyright © 2007, Forrester Research, Inc.