Jakob Nielsen is an authority on usability; “the elegance and clarity with which the interaction with a computer program or a web site is designed” (Wikipedia). His tips are always worth reading and often worth implementing into your own website(s) whenever applicable.

In his most recent newsletter, Jakob Nielsen released a list of 10 redesign recommendations that are the most likely to increase return on investment. The subjects discussed are:

1) Email Newsletters, 2) Informative Product Pages, 3) High-Quality Photography, 4) Product Differentiation and Comparisons, 5) Support for Reordering, 6) Simplified Text, 7) Catering to Seniors, 8) Gift-Giving Support, 9) Search, 10) User Testing, and a bonus tip on implementing a loyalty program.

Be sure to read Jakob’s excellent article on design priorities for increasing website profits.

by Ross Dunn, CEO, StepForth Search Engine Placement Inc.
Celebrating 10 Years of SEO Excellence