To commemorate National Tree Week, which has been celebrated since 1974 and lasts from November 22nd to December 3rd, will plant a tree for every new registration on their website. After that week they will plant a tree for every 50 british pounds spent on their website. is a search engine that provides content from vetted environmentally and human rights-conscious businesses. Here is their official description:

“Litegreen is a unique online consumer information and shopping directory which makes having a conscience an easy, modern lifestyle choice.

We review the World’s leading brands to assess their impact on the planet and their attitudes to workers rights (see Rating Criteria).”

I officially think this is the coolest incentive a company can give for registering to a newsletter and I highly recommend that you signup. After all, you can always unsubscribe later if you don’t like the newsletter; they make that very clear.

Kudos to the gang at – I just love the concept of their website and I commend them for doing something proactive for the population’s environmental conscience.