This holiday season Google has announced a search engine update geared towards a bolder integration of Google Base data.

At the latest Professional Ebay Sellers Alliance Summit (PESA) Google stated that they would provide a ‘refine your search’ option to those obviously searching for products using The search box would appear after a product search was entered at which point, should a user use the refined search option, Google Base data would be provided.

According to the PCAdvisor article that described this announcement Google noted that rankings within these Google Base listings “will be determined by the attributes that the sellers listed for the product as well as by relevancy.”

What is Google Base?
The “Learn More” page provided by Google describes it well:
“Google Base is a place where you can easily submit all types of online and offline content, which we’ll make searchable on Google (if your content isn’t online yet, we’ll put it there). You can describe any item you post with attributes, which will help people find it when they do related searches. In fact, based on your items’ relevance, users may find them in their results for searches on Froogle, Google Maps and even our main Google web search.”

At this time I can’t say that I have come across anything that appeared to be Google Base data in my online searching so I am sure this update is welcome to Google Base users. Perhaps it will herald an increase in user profits thanks to the boost in visibility. According to Google, Google Base content is actually inserted into some Google web searches now but such inclusion appears to be a side note when reading the description above.

So What Now?
If you haven’t already go and checkout Google Base and insert your products/services. The system is totally free and you just might get a little more visibility this holiday season.

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