On December 5th 2003, Search Engine Optimization Inc. published and broadcast a newsletter in which the second article bore a striking resemblance to one of ours.

Here is the article called “How to Improve Search Engine Placements with Content” created November 19th at StepForth and syndicated across such respected sites as WebProNews, SiteProNews, ISEDB and SearchEngineGuide.com:


Look at the 2nd article called “How to Improve Search Engine Placements with Content” within the following newsletter and compare it StepForth’s above.

Here is a current active link to the SEO Inc. newsletter created Dec 5th, 2003: http://www.seoinc.com/seo-newsletters/seo-enewsNOVv4.html

Just how much more identical can an article be? StepForth’s was published Nov 19th and theirs Dec 5th yet right-click the SEO Inc page and you will note that SEO Inc diligently says:

“This website and all it’s contents are Owned and licensed by Search Engine Optimization Inc. All contents are Copyrighted and not available for download or use on any other site.”

And yet StepForth copyrighted the same article a full 2 weeks before SEO Inc. did.

Now we all know that imitation is the highest form of flattery but this is questionable and we at StepForth thought you should know about it. What do you think?

The following are some more links for your interest and to back up the legitimacy of this posting:

Here is a cache of the SEO Inc December 5th Newsletter (purely for the interest of our readers)

Here is a link to the “e-News Archives” where you can find the article in question noted as “Volume 4

Oh and in case you have any doubt as to the author is after all of this, type “improve search engine placements with content” into the search box on Google. Today that shows 185 web sites with StepForth as the author all posted before SEO Inc. even published theirs.

Please let us know if any of the above links no longer function.