We’ve all known today was coming, the day MSN drops LookSmart listings in favour of listings from Inktomi. We are starting to see Inktomi listings appearing on MSN. Inktomi is owned by Yahoo! and will also be delivering results to Yahoo! in the coming months. Between MSN and Yahoo!, Inktomi has just become more important than Google as the major traffic driver on the web.
We knew the Google-slayer was coming in the future… With Google’s recent upsets, it appears the future is happening now.