6 Step Marketing Plan
6 Step Marketing Plan
OVERVIEW: These 6 steps are a powerful combination of services designed to virtually guarantee web marketing success. The 6 Step Plan for Web Marketing Success was created by StepForth’s CEO, Ross Dunn (over 11 years of experience in web marketing) and his veteran web marketing staff. Here is a quick overview of each of the steps. Just click on the title of a particular step if you would like more information.
Successful
Web Marketing
1. Competitor Analysis
Competitor analysis is the first of the 6 steps to web marketing success because understanding how your competitors have succeeded online can help you avoid the costly trial and error of testing strategies that do not work. After we disassemble your competition’s web marketing we will outline in clear detail what they have done right to be worthy of your scrutiny.
2. Website Audit
3. Web Marketing Review
4. Custom Web Strategy
The data accumulated in Steps 1 through 3 will be used by StepForth staff to formulate a clear and concise Custom Web Strategy that will act as blueprints to provide powerful short-term and long-term success.
5. Website Optimization
Now it is time to implement the list of web site optimization solutions the Custom Web Strategy clearly outlines. The solutions, based on ethical guidelines set by the search engines themselves, will provide some or all of the following benefits: increased SEO rankings and reporting, more ROI from visitors, and improved access for search engines to previously inaccessible areas of your website.
6. Reputation Enhancement
Reputation Enhancement is a term used to describe the wide array of strategies that may be used to increase the reputation of your website among prospective visitors/buyers and search engines. The strategies recommended at this stage usually include elements of social media marketing, link building, and reputation monitoring, just to name a few.