What is Search Engine Optimization and Placement?
Are you new to the concept of search engine placement or optimization?
If you are, don't worry. You are in good company. That is why we have created this page to walk you through it. If you have any questions with the following explanation or you would like a StepForth representative to explain this to you over the phone, please contact us toll free at 1-877-385-5526.
Quickly Explained:
The Internet is so vast that it is important to be front and center so that Internet users can find your site. When looking for information online, Internet users tend to turn to search engines, entering keywords that describe products or services they are interested in. StepForth's search engine optimization and placement service increase's your website's exposure on the search engines. Our goal is to have your website appear on the first page of major search engines such as Google, MSN or Yahoo!
1. Definition:
Search engine placement is the act of ensuring that your web site will appear under the keyword phrase of your choice on major search engines like Google or Yahoo!. That is the 'placement', however, the 'optimization' denotes what a company like StepForth needs to do to your web site to ensure that you get those results.
2. An Example of the Objective:
Say your company is selling diving tours in the Bahamas. In this case you might want anyone who types in "Bahamas diving" on Google to find your site first, before your competition. When we are hired, it becomes our job to get you to this position on Google. We do this by optimizing your web site or web page and then making it available to Google and other search engine spiders. This is called Search Engine Optimization (SEO).
3. What We Do:
Knowing what keywords or phrases you want your site to be found under on the search engines is one thing. The biggest challenge is; how is it done? This is where search engine placement and optimization services come in. Essentially each web document has characteristics or elements that a search engine can use to identify the topic of the page and ultimately decide on a placement and ranking. It is our job as SEO's to make certain that these elements are designed or worded in such a way that the search engines will read the entire site and rank it accordingly. In the case of our active example, we want them to provide your site with a first page ranking for "Bahamas diving" so we make certain that the search engine ultimately selects this as the most relevant topic of your website or webpage.
4. What Makes StepForth Different Than Other SEO Companies?
- Our SEO Ethics: it is entirely possible for a search engine optimization company to cause damage to your website if they use out of date techniques or questionable tactics. At StepForth our strong SEO ethics protect you from any concern of damage to your website. It is always our intention to work with the search engines rather than against them while still obtaining top quality results.
- We Are Specialized: StepForth
has been providing search engine optimization services since 1997.
In fact, these are the only services we offer. Other companies
may offer web design, hosting, and other Internet services; we
believe that this is a distraction that prevents them from being
the best at what they do. Our staff lives and breathes the search
engines and this is reflected in the quality results we provide
our clientele.
- We Do Everything By Hand: Some companies use software to automatically optimize and then promote your website to the search engines. We believe that this form of promotion can be dangerous because it directly violates rules and guidelines posted by the major search enignes. As a result, StepForth will optimize and promote your site to the search engines entirely by hand (manual optimization). This means you have a designated SEO professional working on your site, thus ensuring a higher standard of attention and results.
- We Provide Results: Our search engine optimization and placement services have an extremely high success rate for our clientele (variably between 80 and 90%). Our clients agree, as their testimonials attest.
5. How Much Does this Cost?
This answer depends entirely on the size of your website and on just how tough it appears that your goals will be to achieve. For example, if you wanted to get a first page ranking under "cars" on Google then this lofty goal would be reflected in the cost. Our professional services can cost as little as $300 and our average cost for a 3 month professional promotion is between $1500 and $2000.
6. What Do I Do Now?
We are here to help you and to make this process as simple and effective as it can possibly be. Here are three ways to reach us:
- Request a free review of your current website! A qualified staff member will personally review your website and provide you with free tips and recommendations. The form is quick and easy and can be found here: StepForth's free website review.
- Feel free to contact us with your questions. We are available from 9am to 5pm, Monday through Friday, Pacific Standard Time. Call Us Toll-free: 1-877-385-5526 or (250) 385-1190
- Or email our Marketing Manager, Bill Stroll: bill@stepforth.com with your questions.
Thank you for your time and interest.
We hope to hear from you soon.
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