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Web Site Analytics Knowledge Base

website-analytics-stepforth-SQThis knowledge base is a compilation from a variety of well respected sources. We have devoted it to weeding through the plethora of information (and misinformation) about trends, current developments and other exciting news in the quickly expanding web analytics world. The page is divided into the following sections. Please feel free to offer suggestions for inclusion.

Issues in Analytics :: Overcoming Common Problems

Tutorials :: Videos and Webinars
Resources :: Sites, Blogs, Software and Tools
Books :: Worthwhile Reads
Articles :: User Characterization
Conferences and Courses
StepForth Web Marketing offers comprehensive web site analytics services. For more information please see our Web Site Analytics Section.

Issues in Analytics :: Overcoming Common Problems

Tutorials :: Videos and Webinars

HTML Tutorials

  • HTML Beginner Tutorial This HTML Beginner Tutorial assumes that you have no previous knowledge of HTML or CSS. A step-by-step tutorial to HTML basics. If you’re completely new to web design, start here.
  • HTML Intermediate Tutorial Whereas the purpose of the HTML Beginner Tutorial was to teach the bare essentials, this guide adds a few nuts and bolts, which shouldn’t be particularly difficult as such, but will add a bit more to our understanding of HTML and enable us to do a few more things.
  • HTML Advanced Tutorial The aim of the HTML Advanced Tutorial is to show how to fully exploit the features of HTML and how to optimize it for accessibility.

CSS Tutorials

  • CSS Beginner Tutorial The purpose of this guide is to teach the bare essentials – just enough to get started. A step-by-step tutorial to CSS basics. Go here if you’re comfortable with basic HTML. The CSS Intermediate Tutorial and CSS Advanced Tutorial go into more depth about CSS.

PHP Tutorials

Web Site Optimizer

Resources :: Sites, Blogs, Software and Tools

  • Google Analytics Home Page
  • Google Analytics Blog
  • Google Search-based Keyword Tool This tool provides keyword ideas based on actual Google search queries.
  • Occam’s Razor by Avinash Kaushik. The definitive guru, mentor and evangelist for web analytics. His blogs are tomes, filled with insight and intelligent comments.
  • Google Trends With Google Trends for Sites, you can compare the world’s interest in your favorite topics. Enter up to five topics and see how often they’ve been searched on Google over time. Google Trends also shows how frequently your topics have appeared in Google News stories, and in which geographic regions people have searched for them most. To see it in action click here.
  • Advanced Web Metrics Blog Companion blog site for the book Advanced Web Metrics with Google Analytics by Brian Clifton.
  • Compete.com (US only) Provides free information for every site on the Internet including site traffic history and competitive analytics. Avinash Kaushik provides an example here.
  • Search Engine Journal.com specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics. A great resource.
  • Webshare Blog Here you’ll find posts on the topics of web design & traffic acquisition, paid and organic search strategies, analytics & business intelligence, conversion testing, interviews, videos and more.
  • The Web Analytics Association The Web Analytics Association leads and supports the members by providing quality education, developing standards and best practices, conducting research and advocating for issues that advance the industry.
  • Thematic, A WordPress Theme Framework Thematic is a free, open source, highly extensible search engine optimized WordPress Theme Framework featuring 13 widget-ready areas, grid-based layout samples, styling for popular plugins, and a whole community behind it. It’s perfect for beginner bloggers and WordPress development professionals.

StepForth Web Marketing offers comprehensive web site analytics services. For more information please see our Web Site Analytics Section.

Books :: Worthwhile Reads

Articles :: User Characterization

Conferences and Courses