Web Analytics Solutions
There are two web analytics solutions that StepForth recommends for your web site; they are Google Analytics and ClickTracks Professional. The following are descriptions of each along with the services StepForth can provide to help you effectively utilize these powerful tools.
Note: If you find yourself unsure what solution is best for your web site(s) please contact us, we would be happy to look at your web site and provide advice.
Google Analytics
Google offers a FREE web analytics tool called Google Analytics that can collect POWERFUL information about the people that visit your web site and how they interact with it. The information this tool gathers can easily be used to improve the efficiency of your web site to increase sales or whatever result your web site is designed to provide.
Google Analytics Services by StepForth
For further information and/or a service estimate on any of the following feel free to contact us for details.
- Setup Google Analytics on Your Web Site: Installing Google Analytics is not a difficult process but we would be glad to help you setup your account and get it running smoothly.
- Getting the Most Out of Your Google Analytics Account: Google Analytics can appear daunting and it is easy to get lost in all of the data. Our analytics professionals will help you determine the most important information for your web site and we will make sure the system is setup to make monitoring that crucial data simple. We will also show you how and when you should act on the information you receive.
- Regular Google Analytics Monitoring and Reporting: It is entirely possible you have no interest or time to learn the ins and outs of Google Analytics. If this is the case, we can monitor your Google Analytics account(s) and provide a regular report outlining the trends and important information you need to make educated decisions for your web site marketing and to help your web site improve based on the useful data this analytics solution provides.
- Web Site Analytics Review: We will review your Google Analytics data and provide you actionable information to make smart decisions NOW to increase web site conversions. More information on this valuable service is available on our Web Site Analytics Review page.
Learn more about the power and features available in Google Analytics at our web site analytics knowledgebase page. Very informative videos and tutorials can be found there.
ClickTracks Professional
ClickTracks Professional offers all of the capabilities that Google Analytics has plus a far more robust ability to track specific visitor types all the way through the web site… page by page. With ClickTracks at your beck and call it is only a matter of time before you have all of the information you need to create a vastly more efficient web site.
ClickTracks Professional Services by StepForth
For further information and/or a service estimate on any of the following feel free to contact us for details.
- Setup ClickTracks Professional on Your Web Site: The complexity of installing ClickTracks Professional is not usually high but in some circumstances it can be technical. We would be happy to handle the process entirely.
- Getting the Most Out of Your ClickTracks Professional Account: ClickTracks Professional is designed very well for performing complex analysis with relatively simple steps; that is part of its attractiveness. That said, knowing which reports and what data are most important can be tricky. Our analysts will review with you the short term and long term objectives for your web site and determine what reports you need to keep an eye on and how you can appropriately act on the information you receive.
- ClickTracks Professional Monitoring and Reporting: It is possible the last thing you want is another skill to learn that may take your focus away from performing your core job. As a result, we offer monthly and/or on-demand ClickTracks reporting for your web site. For a fee, on a pre-determined schedule or after a call from you we can review your analytics and provide you with the data needed to help make your critical web site marketing decisions.
- Web Site Analytics Audit: If you already have this program installed and working we will review your historical ClickTracks Professional data and provide actionable information to make smart decisions NOW to increase web site conversions. More information on this valuable service is available on our Web Site Analytics Review page.
Learn more about the power and features available in ClickTracks Professional at www.clicktracks.com.
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