Web Site Analytics
Most web sites collect information behind the scenes about every visitor to their site. This information is stored in data files that can be read and analyzed by many different programs for the purpose of gleaning a better understanding of visitor behaviour. All of this data crunching and interpretation is done often with one goal; making a web site more effective at converting visitors into customers. This process is called web site analytics and it is important that the data your web site collects does not go to waste.
StepForth provides the following services to ensure effective use of your web site’s analytic data:
First things First
Nothing can be done if there is no web analytics data to analyze so, if necessary, we will setup your web site to collect the necessary data. For more information visit our Web Analytics Solutions page.
Web Site Analytics Review
We will review your web site’s analytics data in order to determine what can be done to increase your web site’s effectiveness. The result will be a comprehensive report with step-by-step actionable recommendations to improve your web site written in plain English. Find out more about our Website Analytics Review.
Monthly Analytics Analysis
Some businesses rely heavily, if not completely, on the success of their website(s) to survive. As a result, it makes a lot of sense to have our experts review their analytics monthly. This is because even the smallest website improvements resulting from our recommendations can add up to a notable increase in profits over several months.
Pay Per Click Analytics Analysis
There is a lot of valuable information stored on most website log files related to pay per click campaigns and often this data can easily be used to find ways to increase the success of your campaigns. Our pay per click expert will review your analytics and use the information he finds to either improve your pay per click campaigns himself or outline in detail what you need to do to fix them yourself.
A/B Testing using Google Website Optimizer
Google Website Optimizer is another great free tool from Google with a unique purpose; it allows any website owner to test multiple versions of the same web page to see which one works better. If you have important landing pages that you want to test or you simply want to someone to improve the effectiveness of your home page let us know. We can implement this tool on your website, track its progress, make changes as needed and ultimately make your website a better place to be and do business.
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