StepForth offers a full range of social media services. If you want to run your campaigns in-house and just need a little help getting started, we can help you with that. If you want us to manage everything and report back to you once a month, we’re equipped to do that, too.
Our range of social media services include:
- A competitor and landscape audit
- Comprehensive social media tactical strategy based upon our audit findings
- Account set-up and/or optimization (includes profile design, keyword optimization and biographical information).
- Monthly management of your profiles, with a set number of daily executable tasks
- Creation of original, keyword-rich content targeted to appeal to your target demographics. We can also provide you with topic recommendations and keywords for content that you wish to create yourself.
- Social media training and consulting as needed to ensure that you have the tools you need to succeed
- Monthly reporting on social and analytics KPIs so that you can see, month to month, the impact and ROI of your social campaigns.
The following is a non-exhaustive list of the types of social media and online PR engagement tactics that may be employed:
- Use of Twitter/microblogging
- Social network profile creation and management
- Multimedia content sharing sites (video, photos, slides)
- Corporate blog
- Use of social bookmarking sites/tools
- Use of social media news sites
- Creation of podcasts and widgets
- Creation of infographics, cartoons or other mediums that have viral potential*
- Commenting/forums/wikis/rating and review sites
- Outreach to authority/niche bloggers or influencers
- Social tracking and reputation monitoring*
*additional 3rd party fees may apply
Metrics that may be measured include:
- Increased referrals to your main site from social networks
- Average time on site and/or conversions for visitors referred from social sites; this will help us determine if the quality of the visitor your site receives is increasing with our services
- Increase in fans and engagement (likes, shares, comments, etc.)
- Pages ranking on key terms from bookmarking/tagging sites, video or photo sites
- Number of comments
- Influential friends/reach
- Increase in email list
- Increase in the number of third party websites linking back to your site (backlinks)
If you’re interested in paid social advertising campaigns, please visit the PPC section of our website.
Interested? Call us Toll-Free in North America at
1-877-385-5526 or at +1 (250) 385-1190