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SEO Case Studies

The following SEO case studies are updated occasionally to include fresh data or new studies from active SEO service clientele. Unfortunately, we are restricted from using much of the best material from existing clients due to issues of confidentiality; many clients are uncomfortable doing so and others are managed by our SEO resellers who do not allow such information to be shared. That said, if you wish to speak with someone for a reference of StepForth’s Web Marketing services please contact us or submit a request for quotation and either way we can make special arrangements for you to speak directly with active clientele so you can be assured of our excellent service and results.


case-study-tall-paulTall Paul’s Tall Mall

http://www.tallpaulstallmall.com/

After a site hosting switch Tall Paul’s Tall Mall experienced an immense drop in search rankings, and came to us for help. With the implementation of on site optimization we were able to not only bring back his search rankings, but also improve on them with #1 listings for their primary target “Adjustable bed sheet(s)”. The site also enjoys a number of other top 10 listings in Google. Before the SEO was implemented there were only 5 listings in the top 10 – Now including #1 placements, the site is enjoying 58 top 10 rankings.

First Place Rankings
11
Top 2-10
47
Top 11-20
21

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings
Before (Feb. 25, 2008)
After (Nov 26, 2008)
Adjustable Bed Sheet
26
1
Adjustable Bed Sheets
not in first 30
1
Long Beds
14
7
Extra Long Sheets
not in first 30
6
Extra Long Mattress
7
7
Extra Long Full Mattress
20
9
Extra Long Queen Mattress
4
1 & 2
Extra Long King Mattress
1
3 & 4
Extra Long full sheets
16
4 & 5
Extra Long Queen Sheets
9
1 & 2
Extra Long King Sheets
7
1 & 2

case-study-industry-therapistRebecca Roy

http://www.theindustrytherapist.com/

Rebecca Roy came to us to help with her organic search rankings. Her web site needed onsite SEO, but also had a major roadblock in place preventing search engine spiders from seeing all pages of her site. The content was there, and it was relevant, but the search engine spiders just had no way of seeing it. By opening up her site and optimizing each of her site pages we have been able to achieve 32 rankings in the top 10, with 12 of these ranking in the first position.

First Place Rankings
12
Top 2-10
20
Top 11-20
8

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings
Before (July 16, 2008)
After (Oct 15, 2008)
California Psychotherapist
na
1
Beverly Hills Depression Therapy
na
1
Beverly Hills Couples Therapy
na
4
Beverly Hills Personality Disorder Therapy
na
1

case-study-worn-door-stepWorn Doorstep

http://www.worndoorstep.com/

Years ago we had worked with The Worn Doorstep to help successfully promote their site. After some time, they ultimately decided to close their business. On our recommendation they held onto their domain name for future use, and kept a slimmed down version of their site live. When they later started a new business, in an entirely new industry, but under the same domain name, we were able to utilize the age of the domain, and onsite optimization to help them secure a large number of first place listings in the search engines, including 11 first place rankings, 6 of which are specifically in Google.

First Place Rankings
11
Top 2-10
44
Top 11-20
12

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings
Before (July 8, 2008)
After (Oct 15, 2008)
Home Care Montreal
na
4 & 5
Senior Home Care Montreal
na
1
Montreal Home Care
na
4 & 5
Montreal senior home care
na
1 & 2
montreal living assistance
1
1 & 2
Montreal Living Assistance Services
na
1 & 2
Senior Assistance Montreal
7
1 & 2
Montreal Senior Assistance
1
1 & 2
Montreal Home Care Service
na
2 & 3

case-study-eye-doctors-philadelphiaEye Doctors Philadelphia

http://eyedoctorsphiladelphia.com

Eye Doctors Philadelphia focuses on a number of eye care professionals in the Philadelphia and surrounding areas. We have helped them to archive a number of top 10 rankings for surround city specific searches related to Eye Care. Currently they are enjoying a total of 106 top 10 rankings, with 34 of these in the #1 position.

First Place Rankings
34
Top 2-10
72
Top 11-20
14

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings
Before (Dec 4, 2007)
After (Nov 26, 2008)
Philadelphia Eye Care
na
4
Ardmore Eye Care
22
10
Brookhaven Eye Care
15
5
Broomall Eye Care
11
3
Doylestown Eye Care
24
2
Dresher Eye Care
2
1
Glen Mills Eye Care
7
1
Horsham Eye Care
15
1
Huntingdon Valley Eye Care
13
4
Lansdale Eye Care
13
1
Plymouth Meeting Eye Care
21
1
Pottstown Eye Care
25
1
Trappe Eye Care
3
2 & 3
West Chester Eye Care
na
8
Franklinville Eye Care
8
2

case-study-cmc-espressoCMC Espresso

http://www.cmcespresso.com

At the start of this campaign when the client approached us they had only one ranking in the 20th position in Bing. After the SEO was implemented rankings skyrocketed and continue to climb. As of Nov 26, 2008 CMC Espresso had 68 top 20 rankings, with the majority of those in the top 10. 19 first place rankings, and 38 in positions 2-10

Client Testimonial.

“…I have recommended StepForth to many friends in need of the same services and benefits, we at CMC Espresso Inc. have never seen such a positive return on our advertising dollars and look forward to a long & profitable association with StepForth in the Future.”

First Place Rankings
19
Top 2-10
38
Top 11-20
11

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings

Before SEO

(Nov 3, 2004)

After SEO

(July 23, 2006)

After SEO

(Nov 17, 2006)

After SEO

(Nov 26, 2008)

Espresso Cart
Not in Top 30
2
1
1
Espresso Carts
Not in Top 30
4
3
1
Cart Espresso
Not in Top 30
2
1
1
Coffee Cart
Not in Top 30
2
1
1
Espresso Catering Cart
Not in Top 30
1
1
1
Espresso Catering Carts
Not in Top 30
3
1
1
Mobile Espresso Cart
Not in Top 30
1
1
1 & 2
Mobile Espresso Carts
Not in Top 30
1
1
1 & 2
Portable Espresso Cart
Not in Top 30
1
1
1
Portable Espresso Carts
Not in Top 30
1
1
1

case-study-empire-diversEmpire Divers

http://www.empiredivers.com

Empire Divers focuses on diving equipment and scuba lessons in the New York area. Back in 2005 they came to us in order to help get their site found in Google and the other major search engines for geographic specific scuba diving terms. When they first joined StepForth they had no rankings in the major search engines. Today they benefit from a large number of New York specific phrases ranking with a total of 23 top 10 rankings, 5 of which are #1..

Client Testimonial

In today’s world the phone book is dead! We wasted thousands on ads that produced little to any results. We found that almost 100% of our business was coming from potential customers performing internet searches. Therefore, it was vital for us to be on the top of any search engine results in our field of business.

Prior to engaging StepForth, we were floundering in the rankings with no clear idea of how to organize our web site. Since StepForth came on board, we now come up in the top 5 for any searches in our field many times ranking number one. The result is our business has doubled in the last six months as a direct result of the work that StepForth has done and continues to do for us.

~ Cliff Diamond, Owner – Empire Divers NY NY – 2005-Current

First Place Rankings
5
Top 2-10
18
Top 11-20
2

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings

Before SEO

(Dec, 2005)

After SEO

(Aug 14, 2006)

After SEO

(Nov 26, 2008)

New York Scuba
Not in First 30
7
5
Scuba Diving Classes New York
Not in First 30
6
1
Scuba Diving Store New York
Not in First 30
1
1
Scuba Diving Equipment New York
Not in First 30
4
4
Scuba Diving Training New York
Not in First 30
5
2
Scuba Diving Lessons
Not in First 30
18
16
Scuba Diving Lessons New York
Not in First 30
6
2

case-study-holeinoneinsuranceUS Hole In One

http://www.HoleInOneInsurance.com

Since the beginning of our SEO campaign with HoleInOneInsurance.com the site has undergone a number of redesigns, and through these times we have managed to obtain and secure top placement in Google for their most important phrase, “Hole In One Insurance”. This phrase is the primary objective with all other targets trivial in comparison. After some time with a very secure #3-#5 position range, first place was achieved and has never budged since. In recent months we have also seen the addition of Google Site links added to this listing, further indicating the strength of this top position.

First Place Rankings
3
Top 2-10
12
Top 11-20
5

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings

Before SEO

(March 8, 2004)

After SEO

(Nov 26, 2008)

Hole In One Insurance
Not in First 30
1*
Golf Contests
Not in First 30
Not in First 30
Golf Contest Insurance
Not in First 30
6
Golf Contests Insurance
Not in First 30
5
Putting Contests
Not in First 30
14
Putting Contest Insurance
Not in First 30
3
Golf Contest Coverage
6 & 7
11
Hole in One Contest
Not in First 30
1
Hole in One Prize
Not in First 30
5
Hole In One
Not in First 30
9
Hole In One Promotion
Not in First 30
6

* #1 Ranking includes Google Site links


case-study-staged-homesStaged Homes

http://www.stagedhomes.com

We have been working with Staged Homes for several years now. Currently we are working with them on a rather vast list of 89 relevant target phrases. Of these 89 phrases, spanning the top 3 search engines, (Google, Yahoo & Bing) Staged Homes currently enjoys 65 first place and 307 total top 10 listings.

In the beginning back in 2002 when Barb first came to us, she had a small selection of target phrases. Over the years, as she has introduced new web sites to her network, and as her company has grown, the scope of the SEO has evolved to contain an extensive list of target phrases encompassing the home staging regime. These phrases include many variations of Staging terms along with a vast number of geographic specific phrases to promote her International Association of Home Staging Professionals.

Today, throughout her network of sites, the Staged Homes empire enjoys an enormous selection of top rankings in Google, Yahoo & Bing along within all of the second and third tier search engines.

Client Testimonial

“I wanted to take a moment to write and let you know just how pleased and happy I am with the work StepForth Search Engine Placement has done for us here at StagedHomes.com and our other web sites this year.

“After having a poor experience with another company that professed to be an expert in web site placement we began to work with you and WOW, what a difference!! Not only have our placements soared, but you have always been helpful, professional, honest and easily accessible.

“In the spirit of this holiday season one of the things I am most thankful for business-wise is our relationship with you and your fine company.

“Thank you for all your great work. ”

~ Barb Schwarz, President and Founder, Staged Homes

First Place Rankings
65
Top 2-10
242
Top 11-20
82

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings

Before SEO

(August 2002)

After SEO

(Nov 26, 2008)

Staging
Not in First 30
1
Staged Home
Not in First 30
1
Staged Homes
1
1 *
Home Staging
Not in First 30
1
Home Stager
Not in First 30
1
Home Staging Association
Not in First 30
1
Accredited Staging Professional
Not in First 30
1
Staging Training
Not in First 30
2
Home Staging Training
Not in First 30
2 & 3
Staging Homes
1
1 & 2

* #1 Ranking includes Google Site links


case-study-electrical-contact-kitsElectrical Contact Kits

Electrical contact kits has been with StepForth since 2006, and has since experienced most of their rankings appearing in the top 3, with a large number of first place listings. When they came to us, they had a good helping of top 10 listings, but with the full site optimization, many more product specific phrases raised up to take over first and second place.

The site was also opened up to have rankings for individual product numbers appear. This was accomplished by the use of variables within title tags, and other key areas of the site. Due to the extensive number of these separate products, rankings for these are not shown here.

http://www.electrical contact kits

First Place Rankings
27
Top 2-10
47
Top 11-20
10

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings
Before (June 5, 2008)
After (Oct 15, 2008)
Surplus Electrical Equipment
5
2
Contact Kits
1
1 & 2
Cutler Hammer Contactors
1
3
Cutler Hammer Contact Kits
3
1 & 2
Telemecanique Contactors
4
4
Telemecanique Contact Kits
2
1 & 2
Furnas Contactors
12
3
Furnas Contact Kits
2
1 & 2
Siemens Contactors
2
6
Siemens Contact Kits
1
1
Abb Contactors
16
11
Abb Contact Kits
1
1 & 2
Allen Bradley Contactors
4
3
Allen Bradley Contact Kits
3
2
GE Contactors
Not in First 30
5
GE Contact Kits
8
2
Square D Contactors
18
6
Square D Contact Kits
1
1

case-study-powPrince of Whales

http://www.princeofwhales.com

Prince of whales specializes in whale watching tours in Victoria as well as Vancouver BC. Over the years we have worked with them to improve their rankings dramatically to now include a number of listings in the first position in Google including Google Site links We are currently working with them to help expand their services and target search phrases and look forward to even more ranking improvements moving forward.

First Place Rankings
8
Top 2-10
24
Top 11-20
10

Includes Figures for Google, Yahoo, & Bing

Sample Google Rankings

Before SEO

(August 2002)

After SEO

(Nov 26, 2008)

Victoria Whale Watch
2
1 *
Victoria Whale Watching
3
1 *
Whale Watching in Victoria
3
1 *
Whale Watching
14
10
Whale Watch
Not in First 30
22

* #1 Ranking includes Google Site links

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