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Search Engine Optimization

What are Natural Search Engine Rankings?

Search Engine Logos

Natural search rankings are those found down the left side of the search results page (see Figure 1). This is true for nearly all search engines.

How are Natural Search Engine Rankings Determined?

Natural rankings are determined after the search engine identifies web pages that are relevant to the phrase searched and has decided which ones are more relevant; the more relevant the web page the higher the ranking it gets. This process of sorting the results is what each search engine strives to perfect because they want to have the highest quality results. The ultimate goal of a search engine is to provide the searcher with the best answer to their search with the first ranking listed.

What are natural rankings and what are paid (pay per click) rankings?

What Does it Take to Get Your Web Site a Top Ranking?

In short – Relevance. If your website is the most relevant to the search query, you will find your site ranking well. In order for your site to be the most relevant, it needs to be search engine optimized. This will make it plainly obvious your website is high quality so it gets the high rankings it deserves.

The process of optimizing your web site for search engine rankings may very well include rewriting or adding content to provide more value than your competition. Once your web site has the high quality content required to succeed your StepForth team member will make certain your web site is visible and accurately represented to the search engines as the best choice for a top search engine ranking.

How Does StepForth Optimize Web Sites for Top Rankings?

After your web site has the content that will actually stand out from the rest it is time for us to move in and optimize the content for ideal search engine rankings.

The process of optimizing a web site involves the following steps:

  1. What is your dream ranking for each page? Tell us what your goals are so we can build our search engine optimization services around them. Note: if you created a custom web strategy with our 6 Step Process we would follow the instructions clearly laid out there and skip to Step 3.
  2. We will take your list of dream rankings and run them through one of our recommended keyword tools for SEO and compare them to the terms that searchers are actually typing in. The goal is to identify the best form of the phrase to use. After all, we need you to succeed so there is no point getting you a ranking for a phrase that has little or no traffic.
  3. With a clear picture of your keyword objectives in hand we will proceed to tweak areas of each web page to produce the ideal environment for rankings. Here are a few of the areas we would consider optimizing on a page: the title of your page, the description tag located in the background programming of your page (this is hidden unless you view the source code of your page), the headings within your content, the number of times the keywords are used in written paragraphs, the words used in the navigation, etc.There are countless areas that could be worthwhile optimizing depending on the style of web site you have.
  4. Once your web site has been optimized for top search engine rankings it will take some time for the search engines to consider the new content and re-evaluate your rankings. As soon as we see how the search engines have reacted we can decide whether more or less optimization is required to help achieve improved visibility.

Do you have any more questions about how we work? We would be pleased to serve you. Please do not hesitate to call us or email us with your questions.

Interested? Call us Toll-Free in North America at
1-877-385-5526 or at +1 (250) 385-1190

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