Getting the most out of your website takes more than just a simple site optimization. Top rankings for competitive industries require a boost in your online reputation. This is where reputation enhancement comes in.
Reputation enhancement is all about increasing your online reputation – how search engines and end users view your website, and your company.
By increasing your online reputation you are accomplishing two main things. First you are telling the search engines that you are a serious, major player in your industry, and this can have very positive effects on your organic search rankings
Second, you increase the awareness of the general public about your company and services. The more positive exposure potential customers are exposed to about you, the higher the chances that they will turn to you when they need what you have to offer. This positive reputation will also help perspective customers to recognize your listings in the search results and entice them to click on your link instead of the other sites.
The art of reputation enhancement can include a number of things such as article and blog writing / promotion, the creation of a wiki page, submission to local search engines and even many of the fundamental SEO items such as link building, pay per click marketing, and involvement in Social Media. The services you need are based largely on your individual needs.
If you are a looking to increase your exposure as an industry expert, article & blog writing and the promotion of these articles will help do the trick. This will also have the added benefit of obtaining a few links along the way. Social media may be an ideal way to expose yourself to your target demographic by engaging in industry related groups. No matter what your industry, reputation enhancement can have a significant positive effect on your overall web presence and no complete marketing plan should be without it.